I have been building a few new sites lately and I wanted to get some feedback from people about how important it is to have your keywords in the URL. If I do a search on Google, often the top result is the exact URL of the search term. Example: Cars - #1 is cars.com Boston Web Design - #1 is Bostonwebdesign.com Viagra - Viagra.com Is the exact search term in your URL worth gold? Or are these sites just heavily marketed? Can you basically achieve a top 4 ranking without much work if you own the URL for the search phrase?