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Keywords in your URL... how important????

Discussion in 'White Hat SEO' started by redsox001, Jul 28, 2009.

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  1. redsox001

    redsox001 Junior Member

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    I have been building a few new sites lately and I wanted to get some feedback from people about how important it is to have your keywords in the URL. If I do a search on Google, often the top result is the exact URL of the search term.

    Example:
    Cars - #1 is cars.com
    Boston Web Design - #1 is Bostonwebdesign.com
    Viagra - Viagra.com

    Is the exact search term in your URL worth gold? Or are these sites just heavily marketed? Can you basically achieve a top 4 ranking without much work if you own the URL for the search phrase?

    :)
     
  2. viroid

    viroid Jr. VIP Jr. VIP Premium Member

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    In my experience its very important to have keyword/s/phrase in your domain. Not a complete necessity, but it makes getting up to the top of google A LOT easier. If you have your keywords in the domain and good onsite seo and your comp is under a million id say youd be on the first page pretty easy. What do the real pros think?
     
  3. Jcsarokin

    Jcsarokin Power Member

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    If your shooting for ranking in google, i find that keyworded domains do wonders in making you rank higher. However they are much less brandable.

    It breaks down to either keyword domains or brand domains. You have to choose which type of site your going for before you start.
     
  4. squelsh

    squelsh Regular Member

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    Yep this is exactly it.

    An exact match domain can get you on the front page almost instantly with very little work and so it can be very tempting + the number of exact match domains are rapidly decreasing.

    If your niche is worth it, you could look at getting both a branded and exact match domain. The exact match could cover you for the time while you're building up your branded domain.
     
  5. kitty2120

    kitty2120 Newbie

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    interesting. i'm curious about this myself
     
  6. richim1

    richim1 Guest

    I think its the important "first act" for SEO. CMIIW
     
  7. Bacanze

    Bacanze Junior Member

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    I can see why you're a little unsure on keywords within a domain, due to the sites you've listed and their SERP positions. In all honestly companies that can afford to purchase keyword domains from domain brokers such as cars.com, can certainly afford to promote and pour a lot of money on content and so on. Yes having keywords in your domain is important, but if you don't and have a very brandable domain, sometimes a brandable domain can be better than one with several keywords over time.

    I could elaborate more, but I'd be here for days, so feel free to post Q's.
     
  8. dumdum4gumgum

    dumdum4gumgum Power Member

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    Id Have to Aggree with the guys above i Believe it does matter as its a I know what that site is about exp "cars.com' Now You know that
     
  9. seeplusplus

    seeplusplus Power Member

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    I think when a site is new, having your keywords in the URL is a great initial boost, but as time goes on, this matters less. But even so it does no harm. I personally try to get domains with my keywords in.
     
  10. blanc

    blanc Junior Member

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    Keyword in the domain matters a lot. Most of my domains rank on the 1st page for the KW's in the domain nAME
     
  11. PinguSpy

    PinguSpy Jr. VIP Jr. VIP

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    how about..

    keyword.domain.com or.. domain.com/keyword ??

    because I still saw lot of this website top 1# in G00gle

    even they also have keyword.com competitor...

    backlink factor + SEO technique

    truly in this 2009... all domain with keyword.com are gone :(
     
  12. breakfree

    breakfree Registered Member

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    Important, but often it's not the only search engine marketing technique. It would not work with keywords in domain only, unless it's really a NOT competitive niche.

    You can combine brandable and keyword domain with subdomains, if yuo really want the best of both worlds.

    Make sure that the domain means nothing, and set up a subdomain with the keywords.

    You could do it with subfolders as well, but it wouldn't work as effectively.

    Go Sox!