Keywords importance

How important is it to have good keywords in your source code? I am getting many conflicting opinions from the different people I talk to about this. I use keywords on Google Adwords and can see the obvious benefits of good keywords through that. However, I am told by some that the keywords in your source code do not make a great deal of difference these days and it is the site content that search engines work from.

Any views?

I feel that keywords is not more important than content of your site. I also got lots of feedback from other webmaster community that content is better and important than your keywords.

Also it is important factor for any websites.

I am not familiar with the keyword stuff relevant to page ranking in search engines but I do surf a lot. There is only one thing I can say about keywords and content, if I find a website mediocre, I don't dally for a second and immediately leave. I don't care if it's number one in google.

Well, keyword optimization isn't really a black hat technique. But, keywords are a part of textual content. In other words, keywords aren't a different thing than content, they are an integral part of it. And yes, keywords are the part of the content that the SE's look at, so they are very important, as far as content goes. There are many other factors that come into play, keyword usage within heading tags, anchor text, <em> words, <strong> words, etc.

Believe it or not, what you do on your page has much less to do with your search engine ranking(not PR) than how you market it. I wrote an article about on and off page ranking factors and their level of importance in relationship to each other. If you are interested, I'd be glad to share the article.

Are you talking about the meta tags? The meta tags aren't used that much anymore. Or, are you talking about HTML comments? Those are not taken into consideration at all.

"meta description" is useful indeed.

If your talking about ranking, this is a mixture of keywords, meta tags, and most importantly keyword rich links pointing into your site from other websites. Links are always most powerful so the more links you have pointing into your site with your keyword in it, the higher you will rank, depending on the other competition in your niche.