Keywords and yoast (Or other) questions

Hi. I'm newby about SEO and I am starting a site with wordpress, but I have some question.


1 - I have some pages that are listing some post. Even if it's just a listing, should I add some content to get +-500 words with my keywords? Inserting a content and then hiding is it a bad practise?

2 - One keyword or multiple keyword per content?

3 - I will write about games and themes. If I am writing a review about the first sonic, should I use my keyword and the name of the game (Multiple keyword then)? Because I wanted that when someone search the name of the game, I want my site appear too.

4 - Is worth to pay for the premium yoast?

5 - Yoast tell me to avoid using the same keyword in different articles, although I have read that we should using the same keyword in various articles to get a better rank. I have also read using the same could be cannibalism, that various content are fighting for the same query. What is the right way?

6 - Backlinks from diferent website languages works?

1. Some content even in a listing page is not bad. Just an intro about the list would do fine. It does not matter much if you are not targeting that page in SERPs.

2. Make the content look natural. A natural content might focus on one main keyword but might have a few supplementary ones too.

3. Yes, make the content just look natural and use LSI keywords and keyword variations. Also make sure to use variations as anchor texts while building backlinks too later.

4. In blackhatworld, I doubt many would use premium Yoast features. The normal plugin is fine. If needed, even the All in One SEO plugin is also decent.

5. Target one major keyword per article but if that keyword (or rather word) fits into another article and you need to use that word, then use it there too. Do not focus on a single keyword on multiple pages but if it naturally appears in the content then there is not reason not to include it. But focus/build backlinks to the keyword only at one place in order to avoid competition between multiple pages in your own website for that keyword. Some backlinks to the homepage with that keyword might not be bad either. Diversify the backlinks and make it look natural later.

6. Yes, it works (especially if those are high quality European sites and assuming your site is in English) but try to use more contextual and high quality in-content backlinks.

1 - I have some pages that are listing some post. Even if it's just a listing, should I add some content to get +-500 words with my keywords? Inserting a content and then hiding is it a bad practise?
Make the posts as long as necessary. If you feel it's too short, you can always describe what you're listing. Hidden text is also against the Google Webmaster Guidelines.


2 - One keyword or multiple keyword per content?
One primary keyword with multiple LSI keywords.


3 - I will write about games and themes. If I am writing a review about the first sonic, should I use my keyword and the name of the game (Multiple keyword then)? Because I wanted that when someone search the name of the game, I want my site appear too.
Those keywords are more than likely very competitive, especially if you're just targeting the name of the game. You'll be comepting against YouTube videos, Google Entities, major review sites such as IGN, and many other results that users are more likely to click on.


4 - Is worth to pay for the premium yoast?
I've never used it, so I can't answer that.


5 - Yoast tell me to avoid using the same keyword in different articles, although I have read that we should using the same keyword in various articles to get a better rank. I have also read using the same could be cannibalism, that various content are fighting for the same query. What is the right way?
Target different keywords on different pages. I mention keyword cannibalisation in my on-page SEO guide here on Part 2's tip: http://www.blackhatworld.com/blackh...e-without-building-backlinks.html#post7744346

A more detailed explanation can be read on this site: https://moz.com/blog/how-to-solve-keyword-cannibalization

6 - Backlinks from diferent website languages works?
Backlink strategies aren't something I'm too knowledge about, however unless the other sites are related to gaming, I would personally avoid building backlinks on them.

2 - One keyword or multiple keyword per content?
One primary keyword with multiple LSI keywords.

Click to expand...

Definitely agreed - do a post about Sonic, a post about Fallout 4, try to keep each article about a unique subject.

If you do more than one article on a theme e.g you're writing heaps about the Fallout 4 release (I know it's out now), make sure you internally link back to at least one of the articles you wrote about it, and / or use something like Relevenassi to auto-link back to similar content.

Thank you for all your response.

About the META-Keyword, you guys write just the main keyword or you include LSI Keyword too?

"Also make sure to use variations as anchor texts while building backlinks too later". How anchor text can help? Anchor text to a page of my site or another?

Last days I read about "backlinks", but it' s still new for me. I understand that comenting with a good content (high quality I guess) other great site from the same niche and leaving my link is a backlink. But how do you make a backlinks to a keyword, isn't the same as backlink to a page?

My website is more about games and theme but for smaprthones for my language country.

Yes I have read this ultimate guide, is really an awesome article, that's why right after reading it, I had some questions
I will try Relevanssi, thank you.

Meta keywords are partially outdated and not as important as in the past. But if you are still planning to use them then you can use them both. But do not stuff keywords in meta tags or that might fall under over-optimization. I would personally worry too much about meta keywords.

Anchor text must be based on the content and the keyword you are targeting. For example, if you are writing about and focusing "blue widgets" in the page, use "blue widgets" as the main anchor texts and in order to diversify use more variations in other anchor texts such as "cool blue widgets", "read about blue widgets", "best blue widgets", "blue widgets reviews" and so on.

Backlinks is off-page SEO. Commenting is just old and outdated and probably not much effective method of backlinking. Do not build too many backlinks from comments because 1) they are mostly nofollow 2) the backlink pattern might result in some Google penalty in the future. And most importantly, do not use the exact keyword as anchor text while commenting as that is an even bigger footprint.

Read more about backlinks in the forum. There are different ways.

If you are not into off-page SEO, concentrate on quality content first and then later build the backlinks with time.

Thank you very much for your explanations! Now I know exactly what I have to do. Yes I will first focus in quality content, later I will apply backlinks. Time to work!