keyword vicinity linking question

HI,

have a quick question for everyone (again) I am clear on keywords, how to link them and what to do (my seo knowledge has come along a long way)

I heard recently from a friend who works in seo, that if you link to a word as long as the keywords are in the vicinity then that would suffice to rank the word. For example

The cat sat on the mat (the mat) is the linked word, but the word i want to rank for is 'cat sat'

has anyone had experience with this? the thought being that this is a more natural method of keyword linking?

thanks as always

Yes it works to a certain extent. Even placing link in paragraph with Keyword in H1 tags works. But again the views can be subjective on this.

Hi Ritesh,

thanks for that - interesting, so surely this is the new/next level of ranking for a keyword as it looks more natural to google and still gives the same results?

There is a similar theory based on LSI keywords and LSI keywords are alternatives to your main keywords by using them you can also achieve SEO rankings, if you would like to learn more about the just search on google.

Aady,

I know this doesn't directly speak to what you are talking about but there has also been evidence in the past that results shown don't necessarily match a user's query but are served because of correlation among millions of other searches where the common factor was that some results garnered more clicks than others that may have been more directly relevant. For instance clicking on a video instead of a web page.
Even though Google doesn't have to use a patent if they register one, their patent on query revision suggests that they can do this if they wanted.

http://searchengineland.com/is-goog...and-brands-can-be-both-helped-and-hurt-131504
So in your case, if people were tending to click on results that contained "the mat" when their query was for "cat sat", Google may be more likely to show those results. Conversely, it could also be that they don't do this at all and you are missing out. It would be interesting to see how this plays out for you.

Best,

Shawn

thanks, thats pretty interesting stuff. I guess as the big G has developed and evolved itself so must we.

I think from experience so far that given the method i outlined, it is giving more general base for links, as oppose to word specific.

I think the only real way to see would be to do some A/B testing on 2 separate sites, one following linking directly to the KW the other following this method, then see the results, but i guess the penalty risk for this would be pretty high though as our linking profile would not be diverse at all!

Yeah,This is a good way to diversity anchor text diversity,just you must keep the related content !thanks,i think is good methods

Yeah,What is LSI keywords?bro

in a nutshell LSI (latent semantic indexing) is a keyword that is similar to the keyword you are targeting. For example, you might say cake, but other people call is a pie. So pie would be the LSI for the word cake. and targeting it diversifies your linking profile as well as boosting the ranking for the word cake.

If yоur trуіng tо vary аnchоr-tеxt, IMO yоur bеtter оff kееріng thе аnchоr-tеxt rеlevаnt tо thе root keywоrd, thеn add rеlevаnt plaіn tеxt bеfоrе аnd/оr аftеr thе аnchоr-tеxt keywоrd.

Exаmple:

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