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Keyword Tool - Broad, Exact

Discussion in 'White Hat SEO' started by nimbus49, Apr 20, 2010.

  1. nimbus49

    nimbus49 Elite Member

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    I found some domains that had a large # of broad searches, but when I switched to exact, it went way down.

    Does this make a huge difference? Now I went to DN Journal and looked up some decent sales, and their exact search didn't seem to be very huge either.

    Just looking for some clarity on this.
     
  2. businessminder

    businessminder BANNED BANNED

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    Personally I just stick to exact search with respect to GEO locations. When I do my SEO planning and I usually estimate the traffic from the particular keyword to 1/10 of the exact search for top 3 positions and that has always been a good estimate.
     
  3. heavyjay

    heavyjay Newbie

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    Thanks for posting that. I've read that the top 3 spots get as much as 56% of the traffic. That seems very high.
     
  4. biks

    biks Power Member

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    I have a message in some thread just about all this. Not only should you use EXACT when estimating, look at LOCAL too. Basically use the smallest number Google shows you. My personal research tells me that a #1 spot MIGHT get 25% of the clicks.
     
  5. boffmaster

    boffmaster Junior Member

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    I do all my research with exact as well.
    There can also be a big difference in the singular and plural form of a keyword.
     
  6. businessminder

    businessminder BANNED BANNED

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    56% is a lot higher than what I've experienced, unless my competitors totally kicked my ass in optimizing TITLE and Meta Description for higher CTR. I highly doubt that since I do have people to optimize for those kind of things in house.

    10%-15% search traffic on exact search for specified keywords would be good estimates :D
     
  7. nimbus49

    nimbus49 Elite Member

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    So what good is "broad"? Why do they even have it there?
     
  8. Micallef

    Micallef Supreme Member

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    Exact is the only thing you need to look at when doing keyword research.
     
  9. biks

    biks Power Member

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    Dunno. Maybe they think it'll help people over bid for a keyword. Still...when you become an authority site, you'll be getting more matches than the exact ones.

    That's IF you become an authority site. :p