Hey guys, I have been doing a LOT of keyword research lately, but I won't lie, sometimes I get a little confused by the metrics. For example, why does a keyword rank as a keyword competitiveness of 19 in LTP but a 33 in keywordrevealer? What would cause a difference like that, and other than those 2 easy to read numbers, what are manual metrics I should check? I ask because I have a keyword that I want to rank, it has 5400 monthly local searches, and LTP has it as a 17 on keyword competitiveness, BUT all the top 10 sites are eCommerce websites which really kind of scare me away. Is it possible to beat best buy, amazon, etc? The picture below is another keyword I found that I feel would possibly be good, but again, I am new and still trying to learn. Any advice would be appreciated, thanks a ton guys, learning so much from this forum!