I have a few sites that are now doing ok. Apparently I got lucky in doing my keyword search so I am trying to figure everything out this way it is no longer luck. When doing research I have found a keyword with around 3400 local searches. When checking out the rankings the number one site has a PR of 3 and has 4 backlinks with pr of 5,4,3, and 1 respectively. From my very novice perspective this looks like it can easily be overcome. My question is what is the next step in research or have I pretty much covered all the bases? All of my searching and guides that I have found seem to drop off from this point and start getting the site set up. I just wanted to see if there are any additional steps that I could take.