Keyword research issue

Hey everyone hope you are doing great

so i have this small issue that when i do a keyword research and i find a relatively good keyword when i move on to search on Google the keyword got like millions search results but when i search for the keyword using the "keyword" it only got around 10 results

do you think it’s a parameter to take into account when doing keyword research or i should just move on to another keyword

thanks in advance

the number of results in google for a keyword (quoted or otherwise) is not an accurate indicator of the keyword's competitiveness.

In the end, for most keywords (well, the non long tail ones anyway) you're gonna end up needing backlinks to rank in top 10, and not even the backlinks will be enough because, depending on the niche and the toughness of your competition, high quality content that's perfectly optimized + fast loading, error-free site + brand's strength + site's popularity (traffic) might also play an important role in your rankings.

Without more data (niche, keyword intent, keyword length, sites ranking on google's 1st page, their metrics, etc) nobody can say if the keyword you found is easy or hard

Oleb said:

...when i move on to search on Google the keyword got like millions search results but when i search for the keyword using the "keyword" it only got around 10 results...

Click to expand...

That´s because of relevancy.

When you run a search using the operator " " Google will fetch you the results for that EXACT match and, without it, it will fetch you the most relevant results (or what Google believes to be the most relevant results) for that search query.

Also, as @tazarbm says, a search query returning 1 million results might actually be less competitive than one returning just 10.

Why?

In the ladder, those 10 results might be all from big authoritative websites within the niche or industry whereas, the search query returning 1 million results, the top 10 results might be a hell lot easier to break into as they are mostly low DA results, e-commerce stores, crappy Web 2.0 sites, etc.

You need to dive deep into the SERP and run your own analysis to better comprehend and assess the true level of competitiveness a keyword has and don´t rely too much on keyword tools for this.

Cheers!!

I think you're focusing on the wrong metric.

Focus on the intent behind that search term.

I've had tremendous luck focusing on search terms that supposedly get zero traffic from Google when using SEO tools like Semrush.

It turns out that my keywords get a lot of traffic because they're related to other higher-traffic keywords, but the specific keyword I'm targeting is completely off the radar.

This is just for one blog, and this has happened to me several times.

Don't obsess about the numbers; focus instead on where your attention should be going to.

Pay close attention to the user.

Why would they enter that keyword into Google instead of another keyword?

What kind of experiences are they looking for?

What are the existing competitors for that keyword doing?

How do you think you can improve on the experience or outcomes they are delivering?

These are the questions you should be asking instead of obsessing over the traffic volume behind the keyword.