Just a very simple question, suppose I search rugby in the google keyword tool and it comes up with 74,000 exact local monthly searches, is this the yearly amount of searches (So I have to divide by 12 to get the amount of monthly searches) or is it the actual local monthly searches.
The question-mark hover on the keyword tool says "If you specified a country or language for your search, this is the approximate 12-month average number of user queries for the keyword for those countries and languages. It is specific to your Keyword Match Type selection."
The question-mark hover on the keyword tool says "If you specified a country or language for your search, this is the approximate 12-month average number of user queries for the keyword for those countries and languages. It is specific to your Keyword Match Type selection."
