Keyword Research Exact versus Broad

eugenekhay

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Hey so I know the difference between broad and [exact], or at least i think I do

My understandings are:

broad: term plus synonyms and words can be in between
[exact]: only your term they way it is typed
"phrase": the term you typed with no words in between but allows synonyms

So the point of this thread is that i was just looking at two KWs and I have never seen such variations between the broad and exact searches.

KW#1
Broad: 398,000 (medium competition)
Exact: 3,600 (high competition)

KW#2
Broad: 110,000 (high competition)
Exact: 1,900 (high competition)

What is the reason for such a large discrepancy between broad and exact for these terms, I have never encountered KWs with such a difference?

(FYI: these KWs are related to one another)
 
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