Good evening people of BHW. As the new years approaches, I have made a goal for 2017 dedicated to learning SEO and to create an amazon affiliate website for that purpose ( journey thread coming soon ). That being said, the amount of information listed here on BHW is overwhelming. I have read a lot of journey threads as well as many SEO guides. There were, however, few things I could not find or understand for the beginning, so experienced opinion on these matters would be highly appreciated. So here goes: 1: Maybe I'm stupid, but I find it difficult to get a hand of keyword research. So I wonder which is the best tool to use for this purpose? To check the competition, keyword ideas etc. I understand that some of you prefer one to another and some use few of them, but which tool would you suggest to get for the absolute beginner? It can be paid tool, I don't mind buying it, as long as it's worth it. 2: I wonder how many keywords do most people target per 1 niche website? For instance some people say they target 5k monthly searches keyword, but that doesn't mean that's the only keyword they are targeting, does it ? If I have 10 different keyword in the same niche that all have about 5k monthly searches, so do I target all of them with the same website, but different articles, or do I use different websites or do I mix them within articles without separating them? I hope the this makes sense? These are the main questions I'm currently interested in, to better understand world of SEO as the topic is very vast and difficult to get a good understanding on, so I assume it will take a lot of time and practice Thank you guys in advance and sorry for the long post.