Keyword Ranking Problem [Reasons & Solution]

Hi

First of all 200 factors are playing a role in Google Ranking. I'm attempting to get a keyword to rank higher, but it's stuck in the 50s-60s. The keyword is associated with a service, such as "aloe vera" or "aloe vera peel." The keyword difficulty is low, the webpage has a reasonable amount of content, and meta-tags such as title/slug/description include the term. The keyword does not appear in Google's top ten results.

What causes the ranking to be so low? I have checked Google Search Console there are no issues or penalization. I have checked title tags, and there are:
1. My website's on-page does not match Google's guidelines.
2. My website links are in quantity not in quality
3. It takes too long for my website to load.

What are your thoughts on the reasons for a website's loss of ranking? and Why isn't it indexed / Rank on Google?

It´s nearly impossible for me or anyone to pinpoint the reasons that can to some extent explain the reasons why your site is experiencing those issues.

But, in general, organic ranking issues are normally related to one (or more than one) of these categories...

• Technical errors - Check your site´s crawlability. If search engine spiders are having a hard time crawling your site, it will be hard for them to index it.
• Algorithm updates - Google launches thousands (yes, thousands) of updates to its algo every single year.
• Higher competition - Have your competitors improved their SEO performance?
• Negative SEO (Toxic links - Unhealthy Backlink Profile) - Have you checked your backlink profile?
• Lack of Security - Have you been a victim of DDoS or any other form of hacking?
• Seasonality - Is your niche seasonal?

There are more categories you can look into but I found these to be the most important ones.

"The keyword difficulty is low" - how do you know?

Did you build links?
maybe you need longer content like 800-1000 words?