Hi! I would like to get your insight and advise on a KW ranking issue we are currently experiencing. We are working with a few high volume KW to improve site traffic. Our ranking tool shows that we are on page 1 for Sydney and currounding areas on quite a few of the KW we are optimizing. But when one of our associates checked a couple of the KW on google, it showed us on page 9. The fella who did the test was located in Terrey Hills which isn't that far from CBD. The ranking tool is showing our competitor on page 1 as well and it's consistent with actual testing. We know it's not browser customization because we tried it on IE Mozilla with Google off. What's causing this discrepancy? Is there a specific Google factor affecting the ranking? How can we fix this? Thank you so much for your help!