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Keyword in H2?

Discussion in 'White Hat SEO' started by BlueOrchard, Aug 1, 2013.

  1. BlueOrchard

    BlueOrchard Regular Member

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    Hello, I recently started focusing on On-Page SEO. I was wondering, should I make an H2 heading with my keyword in it? I know that this might be old stuff, but after all these updates from Google, I don't really know any more.

    Thanks!
     
  2. Blakester

    Blakester Power Member

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    Well it's not crucial as it used to be. But whenever it fits do it.
    If it's my own blog that I love to offer quality, I personally prefer not to kill quality just to add an h2.

    if it's something else then you ask your writers to add it yeah.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Blueorchard,

    Adding header tags is both a technique for users consuming content as well as for SEO. Header tags make content easier to scan because the give readers an idea of the content contained in content underneath them (at least that's the way they should be used).
    Note that header tags can be h1-h6 and the smaller numbers indicate larger sized headers to be displayed by browsers. It doesn't have to be an h2 tag. I would say you should add headers wherever you have a lot of content in order to break up ideas and sections. You can also include keywords here although don't force it. Google's over optimization penalty will get you if you force keywords in there.

    Hope that helps,

    Shawn
     
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  4. morgan456

    morgan456 Jr. VIP Jr. VIP Premium Member

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  5. Techxan

    Techxan Elite Member

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    You should use the heading tag to organize your content.

    The h1 tag is the main point (usually a keyword). You can only have one h1 tag for proper seo, and it does count quite a bit today.

    The h2 tag should be used to bring in a related keyword into the page, or expand on the subject matter of the title and h1 tag.

    If you are in the USA, think of the research project outline you were taught in school.

    If your research project was about "Whales of the Atlantic" (BTW, I don't know jack about whales, I am just making this up as I go along), your outline would look like this.


    Whales of the Atlantic.
    1. Plankton Feeders
    2. Krill Feeders
    3. Live feeders

    In this case the title of the project is the equivalent of your h1 tag, and the numeric divisions under the title are the h2's.

    <h1>Whales of the Atlantic,<h1>
    <h2>Plankton Feeders</h2>
    <h2>Krill Feeders</h2>
    <h2>Live feeders</h2>

    In the same manner, the h3's should be a related expansion of the H2, just as if it were an extension of the outline:

    Whales of the Atlantic.
    1. Plankton Feeders
    A. Baleen Whales
    2. Krill Feeders
    A. Right Whales
    3. Live feeders
    A. Orcas

    Becomes:

    Whales of the Atlantic.
    <h2>Plankton Feeders</h2>
    <h3>Baleen Whales</h3>
    <h2>Krill Feeders</h2>
    <h3>Right Whales</h3>
    <h2>Live feeders</h2>
    <h3>Orcas</h3>

    You can go 6 levels deep. Each level will produce a smaller font, and the weight given the words contained in these headings will be given extra importance in the algorithm. You are telling the search engines that this information is more important than other information on the page. The higher the h tag, the more influence the words are given.

    For an IM site,this structure works out like this.

    <h1>How to make money online</h1>
    <h2>Affiliate sales</h2>
    <h3>Clickbank</h3>
    <h4>Using a landing page</h4>
    <h4>Direct linking</h4>
    <h3>Amazon
    <h4>Using a amazon store</h4>
    <h4>Using a product review site</h4>
    <h2>Cost per action

    and so on.

    If you craft your content carefully, you can legally keyword stuff the hell out of the page.

    Two bonus tips.

    When you write this way, the heading tags are surrounded by related terms that appear only in this section. This is good.

    I always use an H3 tag for a last line on the webpage. Not in the footer. On small business pages, this H3 tag contains the NAP of the business in schema markup (a footer is fine for this, it geo locks the site). In other sites, it contains a copyright statement along the lines of

    "copyright 2013 | keyword here | all rights reserved"

    So one page might be

    "copyright 2013 | Affiliate sites using Amazon | all rights reserved"

    and the next page might be:

    "copyright 2013 | Affiliate sites with ClickBank | all rights reserved"

    Google doesn't seem to mind, probably because it is at the bottom of the page.
     
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    Last edited: Aug 3, 2013
  6. shanrocks666

    shanrocks666 Registered Member

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    H2 should contain the keyword your are targeting
     
  7. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I don't think it'll harm you, but it's not as efficient as it used to be(as others mentioned). I recently decided to remove some of my headings which had the title keywords in them and I got a bit of a boost, but I can't say it was related to that small change.

    One thing's for certain, though. If you have wordpress or some other CMS and your H1 tag is exactly the title of the page, it'll instantly be tagged as a SEO tactic and not as a structural part of the page. Headings must be natural, or they may hurt you(or simply be ignored)
     
  8. gregevskye

    gregevskye BANNED BANNED Jr. VIP Premium Member

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    I was also reading about on page in details and i want to say special thank to Techxan for share such valuable stuff of information. I hope it will help many people to get the desired results.
     
  9. drywallrob

    drywallrob Jr. VIP Jr. VIP Premium Member

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    If you are trying to rank a competitive term, look at your competitors. Do they have the keyword in h2 and h3? What is their keyword density? Bold, underline, italics? If they have these elements, and are ranking.... The it should be obvious....

    I try to copy these elements, but make a page that is much better than the top 3 pages for my keyword. More content, and better written.

    On a side note, I have had much better success making the first 10 or so posts "unoptomized" at all for a few weeks. Let the site get some age. Let google spider it and deem it to be natural and non-Seo'd. Then come back and optimize all of the posts.

    Posted via Topify using iPhone/iPad
     
  10. Lalalaenhund

    Lalalaenhund Power Member

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    I usually add either the main kw or an LSI kw to the headers