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Keyword Help

Discussion in 'Adwords' started by Deevo, Sep 11, 2011.

  1. Deevo

    Deevo Registered Member

    Aug 23, 2011
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    Designer, Marketer, photographer
    Fraser Coast QLD Australia
    Home Page:
    I'm a little confused. I'm bidding on a 2 word phrase which has 65,000 searches a month for 9c PC. But when I try and bid on a longer phrase with those keywords in it eg how to cook xxxx xxxx which only has a few thousand searches per month the minimum bid is over $1. I would have thought the two word phrase would be the more competitive and expensive to bid on :confused:

    Not complaining though, more searches for a fraction of the price is fine by me lol.

    I did some testing on even longer weirder phrases and the bidding is still expensive, wtf?!
  2. rmr4884

    rmr4884 Newbie

    Jan 14, 2011
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    yea wht he said
  3. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
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    The number of searches has nothing to do with the cost.

    Costs will depend on two major things. 1. What competitors are bidding and 2. your QS.

    The minimum asked is not a minimum but the estimated minimum, based on your QS, to get on the first page. If you bid lower, you simply have a greater chance to show your ads on the next page.

    Bidding on "plastic widget" means you are still competing with those bidding on "green plastic widget" and "round green plastic widget". The match type you and others use will have some impact. But the system will give a boost to the closest matches.

    Best to do is actually run the campaign with the keywords and see actual numbers. Don't rely on the keyword tool for this. It's just an estimate and your results may vary greatly which depend on many factors.
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