Keyword Density - Google

Kaithe.Clarke said:

Well, keyword density is issue of past... Now, what more important is organic placement of the keyword. If your content demands the occurrence of keyword, place it... But do not stuff it unnecessarily.

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Finding the "sweet spot" of the proper keyword density is a waste of time. The most optimal keyword density is not going to give your page a bonus -- you either have the keywords or you don't. The difference between a 1.5% keyword density and a 4% keyword density may have helped in the past, but not any longer. However -- when it comes to keyword density, you absolutely have to be concerned when it comes to stuffing. Penalties for keyword stuffing (otherwise known as overoptimization) are very real and depending on the overall trust/age of your website could be enough to give your page a drop in the SERPs, have your individual pages deindexed or get your site sandboxed.

There are many sites that may be on the boarderline of overoptimization, but are fine as-is. By overoptimization I mean they have spammy backlinks all using the same anchor text, keyword stuffing in the pages, too many keywords in h-tags, etc.

So then you change your template by adding in a "tags" widget. This proceeds to inject say 40 hyperlinked keywords on every page of your site. If your website was boarderline being penalized for being overoptimized (but still ranking in Google) -- then you add in this kind of tags widget that pushes your keyword density over the limit, half of your website could take a nose-dive in the SERPs or get deindexed from Google.

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