{keyword:default text} Dynamic Key Word

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I'm new to the adwords game I'm getting educated as fast as I can
I need your Help I m trying to promote a Local Biz and I was looking at the competitors and I found the 25 title character so I'm aware of DKI
But I don't know how to used properly I read google tutorial but is not enough
I want to trigger the entire keyword on the Title How do I do That any tutorial out there any black white or grey BOOK that u know can help me on my adwords journey any advice would be really apreciated

Thanks !
 

ozzke

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Well actually it is just how you state it {Keyword:My Local Biz}
In this case it will take the keyword your potential visitor is searching for on Google. But when the searchquery of the potential visitor is too long (longer than 25 characters) or does not exactly match your keywords you have listed. It will take the default text (in this case My Local Biz).
 

butterrr

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I'm new to the adwords game I'm getting educated as fast as I can .. I need your Help

My suggestion is to forget GA and stop wasting your time learning :)

Hit up FB advertising.. more traffic than google, people spend more time on it, more targeting options and cheaper clicks :)
 
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My suggestion is to forget GA and stop wasting your time learning :)

Hit up FB advertising.. more traffic than google, people spend more time on it, more targeting options and cheaper clicks :)

Lol I tried FB already I had lots of clicks but just 3 leads I segment city by city and I spent $200 but I did not make any money since the leads where low income how to segment a service remodeling need ? since the most important key is that you need to own a property and have ability to pay how would u segment that trough FB age? thanks mate
 
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