Keyword contextual ratio

What ratio of exact keywords and long tail keywords are you using when building Tier 1 backlinks to your money site? Be it on PBN, Web 2.0 or other platforms.

3% maximum with supporting contextual keywords at between 1% and 2%

So if you were going to "dog training" - you'd do that at 3% MAXIMUM

then add words/phrases

puppy
kennel
bitch
leash
dog food

etc at the lower rate to give proper context and meaning. Be careful not to repeat a single word too often, essp be cautios of words that are part of longer phrases and are in several of them
For instance notice above "dog " is in "dog training" and "dog food" repeat either too often and you risk over optimizing for "dog"

PS - IRL dog training is spammed to death, this is just an example.

Scritty

Depends search engine. Its varies in different search engine. So as Scritty said you follow that using the different phrased and synonyms.:humble:

The keyword match ratio is the broad match volume of a keyword divided by the exact match volume of a keyword.A high keyword match ratio indicates a less uniform syntax which may indicate fractured intent.

Just to add, I use http://kesor.net/keyword-density/ to check keyword density