I'm using a blog as a means to make backlinks for a another site. Because of this I named the blog the keyword I'm targeting. I'm now in the proceed of building backlinks for the blog to make it a stronger backlink for my website. My question is, If the blog name is the keyword for the other website. Should I use a different keyword for when i make the anchor texted backlinks? Could I use the same keyword and rank beside my website? Any help would great.