Keyword cannibalization: Should I be concerned about it?

Discussion in 'White Hat SEO' started by BartolomeyWong, Sep 2, 2016.

  1. BartolomeyWong

    BartolomeyWong Newbie

    Aug 2, 2016
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    Hello guys,

    I found some info about keyword cannibalization. Basically, it means that you can't use the same focus keyword for 2 articles on your site because they would be both competing with each other in SERP.

    Is it correct?

    So I have a question because I can't figure out who to proceed with the basic on-page SEO for my blogs.

    I have a financial blog. There are pages that I optimize for particular keywords to rank better. And then there are pages like news pieces or overviews that somehow use the same keyword(s), but maybe not in the exact same density.

    Fo example, I have a category with posts about credit cards. I have guides on various credit card tips and issues optimized for particular long-tail keywords. But then I have credit cards reviews and news, and these posts too use the same keywords (like 'compare credit cards', 'best credit cards', etc.).

    I mean, how is it possible to never ever use the same keyword twice for a blog of some substantial weight (I mean the number of posts like hundreds)? If I had only like 30 posts optimized for main keywords, it would be possible. But with hundreds of posts?

    How do you go about this keyword cannibalization thing, guys? Or is it something I shouldn't worry about? Or maybe I don't get it right?

    Thanks in advance for your thoughts and tips!
  2. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

    Apr 25, 2011
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    I wouldnt read too much into it. In the example that you mentioned the sensible thing would be to have your main page optimized for credit card tips or whatever and then all of those other posts about closely related topics just link to your main credit card page.

    I think you just dont want multiple pages fully optimized for the exact same keywords for obvious reasons, it doesnt matter if pages talk about similar subjects and in fact if you are linked to that credit cards page from other pages relating to the subject then its going to have an effect similar to silo and its going to re-enforce the relevence of that page.

    Just be sensible with how you set things up, how you categorize your pages and how you interlink them together.