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Keyword Bolded & Italicized for Onpage SEO?

Discussion in 'White Hat SEO' started by argh11, Jul 21, 2012.

  1. argh11

    argh11 Regular Member

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    Since penguin, panda, zebra and any other black & white creature does anyone still bold or italicize all or most of their keywords in their article?
    I know it doesn't exactly look great for a natural article, but does it still work good as part of the Onpage SEO process?

    I stopped doing this and I am not sure my articles are getting great juice anymore. Just wondering what others are doing???
     
  2. scorpion896

    scorpion896 Senior Member

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    Yes it still works, i usually only do 2 total per article of 500+ words and any article less than that i'll usually just do 1.
     
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  3. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    We do it for the Spanish sites we build for our clients and has been working great so far. 4 times the main kw per article, 2 italicized and 2 bolded.
     
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  4. Pilot

    Pilot Junior Member

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    It probably does add some minor benefit but SEO has gotten so competitive that I doubt it's going to really make much of a difference for any keywords that are worth rankings for.

    If it makes the page look ugly, the difference it'll make in conversions will probably outweigh any ranking benefit.
     
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  5. argh11

    argh11 Regular Member

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    That makes a lot more sense to do bold and italicize 2-3 keywords per article rather than every single one in the entire article. Will check this out and see what it does for me.
     
  6. litenup

    litenup Junior Member

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    It is not a good idea to bold all of your content, just the main keyword. Bolding everything doesn't make anything stand out, which is what you want.
    Also, take your main keyword and link it to another page of similar content.
    Try and make sure your main keyword is in your H1 tag also.
    SEO still does count in how you content is ranked, but it seem better to go lite and add some LSI to boost the information content
     
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  7. c10h12n2o

    c10h12n2o Newbie

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    I wouldn't suggest bolding or italicizing every keyword. I typically bold my main keyword and 1-2 alternatives (birmingham hamburgers, hamburgers birmingham, etc). I also make a point to italicize certain keywords that are not what I am ranking for, but would be relevant to users/Google (hamburger restaurants, ingredients, etc). This is my way to trying to emphasize certain keywords without warranting a penalty.
     
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  8. newyorkcity

    newyorkcity Registered Member

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    what about for an entertainment website? For example, a post about a movie with the main keyword bolded, but what about actors names? Should they be bolded too?
     
  9. hawgbert

    hawgbert Jr. VIP Jr. VIP Premium Member

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    I suppose you could bold actor names, but I'd be concerned that you are making the articles look unnatural without any tangible benefit since it's unlikely you'd rank for the actor names.
     
  10. seowulf

    seowulf Junior Member

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    On-page is the least you can do to optimize your website and it takes only seconds anyway, so yeah it's worth doing it.

    Bold/italic/underline your keywords and optimize the rest of the content as well, re titles/descriptions/meta tags, etc.
     
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  11. BobbaHead

    BobbaHead Registered Member

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    u live in birmingham uk?
     
  12. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Bolding and italicizing a keyword once or twice is ok but excess of that is not recommended.
     
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