1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Keyword bidding

Discussion in 'Affiliate Programs' started by roveretti, Dec 1, 2011.

  1. roveretti

    roveretti Newbie

    Joined:
    Nov 29, 2011
    Messages:
    2
    Likes Received:
    0
    I am pro offline and made money but want to come online. What's up with this ban on bidding on keywords like Amazon? I am marketing their damn store anyway. I see others bidding on it, or variation or compound forms of it. How does keyword bidding for affiliate marketing work PLEASE.

    Can I attempt to rank for keywords with trademarks? Will they pay me if I indeed do rank and pull in sales for them. PLEASE HELP, I HEAR THIS IS THE MOST FRIENDLY & HELPFUL FORUM ON THE WEB. Thanks
     
  2. 195471

    195471 Regular Member

    Joined:
    Oct 11, 2008
    Messages:
    417
    Likes Received:
    260
    If you're an affiliate, then the vendor has the right to prohibit you from bidding on certain keywords, trademarked or not. This may be to prevent excessive competition, or the fact that affiliates have been known to use questionable ad copy that may give consumers an unfavorable impression of the vendor. An example is "[product name] scam", even though the product isn't a scam in any way, shape, or form. This sort of marketing technique makes vendors nervous.

    Regarding AdWords and bidding on trademarks, it's my understanding that you can bid on trademarks, as long as the trademarked term doesn't actually appear in your ad.

    You can certainly rank for keywords with trademarks, provided that the keyword isn't in the domain name. The reason that you shouldn't buy a domain with a trademark in it is that you may get a cease and desist letter from the lawyers of the company that owns the trademark, and you'll have to take the site down and possibly transfer the domain and surrender any money that you made off of their trademark.

    In terms of payment, if you're talking about Amazon, then they'll pay you as long as you comply with their TOS. You cannot, for example, use PPC to drive traffic to your Amazon affiliate URLs, but you can certainly use PPC to drive traffic to your own websites that may have your Amazon affiliate links on them.
     
  3. roveretti

    roveretti Newbie

    Joined:
    Nov 29, 2011
    Messages:
    2
    Likes Received:
    0
    I want to thank you dude...you did confirm this is the best forum to be. Never got a response so quick...I feel like I owe you money. Past that...I do have a follow up question.

    An example is the term 'amazon coupon codes', there are lots of advertisers bidding on this keyword via adwords. I did however notice they are going through a a landing page (i just learnt this term from an ebook from clickbank...feel somewhat good. I am only weeks into this online thing).

    So can I bid on say trademark keywords or a variant of it, exclude all mention of it in my ad, drive it to a landing page and then have links on that page? Is this still illegal and if it boy ppc is no good then.

    Speaking of organic rankings, can I create videos with some mention of what I am promoting and rank for it. I don't intend to buy a domain with the trademarked term.

    Thanks
     
  4. 195471

    195471 Regular Member

    Joined:
    Oct 11, 2008
    Messages:
    417
    Likes Received:
    260
    To my knowledge, you can do this. It might be a good idea to double-check in the AdWords Help Forum, though.

    Code:
    http://www.google.com/support/forum/p/AdWords
    Sure. A lot of people create product review videos and put them on YouTube with a link to their website in the description and/or they mention the site in the video. Of course, you'd want to optimize the title, description, and tags for the video as well.