Keyword ---> Ad ---> Landing Page

Guys

I have been doing PPC for a time right now but at this moment I am having problems with a specific product.

What I normally do is placing the form on the right above the fold and on the left with some persuassive content keeping the headline the same as thr ad when the user enters but still it is not converting anything

What would you advise I should do ?


Thanks !!

sometimes the best things to do is choose the right product

It depends on what kind of product it is. Some products need more persuasion, you need to have them sign up to an email list with free content/a free course, and send them 5-6 emails before you send them to the offer.

There are so many factors here.. I mean, are you split testing your headlines? Are you listing features/benefits? Always ask yourself "would I click on this/fill this form out?" If not, then chances are that no one else will either.

What's your problem, more specifically?
Are you getting impressions?
What's the signup rate?
What's the conversion on the signups?
Are you tracking all that?