SO here is the video of Kendrick lamars verse on Big Seans song - Control http://www.youtube.com/watch?v=SaMreUKk5Fk check it out in this song he states the truth, other rappers are his competition and he has love for em but wants to "murder them" aka take all their fans. He isnt dissing anyone and kendrick knew this was goin to stir up motion in the hip hop world. THIS is the BEST publicity stunt he couldve pulled. Just searching "Control response" on youtube you see atleast 5 songs dissing kendrick giving him FAME as these rappers make idiots out of themselves dissing him. Kendrick is the best rap MARKETER right now i have no doubt that he knows exactly what hes doing. The real question is whether or not he will go back and single handly rip apart every rapper that responds or if he shakes it off. This is why i love hip hop. What do you have to say about this situation? SPEAK your mind.