Im fairly new to SEO with the intention of hopefully working from home over the next few years.....anyway; Todays UK news has been saturated with a story of someone called Derrick Bird who is going around cumbria shooting people. (11 so far). Anyway, I thought....there must be loads of people googling this guy. So...I added "derrick bird" as a keyword to an adwords compaign. Within 30 minutes I had around 1500 impressions. Totally useless for my website, and I doubt I'll get any clicks let alone conversions.....but just wondered if anyone uses this kind of situation to make money, and how? Just to add...this is a terrible news story for all involved, and my heart goes out to the families. Im not looking to make money from it, Im just using it as an example of a red hot google search term which is totally off the radar and came out of the blue.