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Just made my first call...

Discussion in 'Offline Marketing' started by thedon23, Aug 27, 2010.

  1. thedon23

    thedon23 Elite Member

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    I'm trying to sell my dentist website, so I made my first call to a dentist. No answer, so I left a message. Wish me luck. BTW, message went along the line of this:

    Let me know what you guys think, and feel free to give some feedback. I tried to cut out everything that wasn't needed. All in all, the message was pretty short. Don't wanna bore the dentist. ;)
     
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  2. jmason616

    jmason616 Regular Member

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    I hope you get a phone call back! But I think your best bet is to actually talk to the dentist. If you don't get a response, try calling back tomorrow later in the day maybe. Good luck!
     
  3. CYBERTRON

    CYBERTRON Regular Member

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    Speak to the dentist about the site. tell him you want to show him by sending leads his way. Once he gets the first customer. Sell the site!
     
  4. bhbfun

    bhbfun Junior Member

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    Good luck. Try the first call early morning you may get the dentist answering the phone.
     
  5. xxmalouinxx

    xxmalouinxx Junior Member

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    You've left an excellent message sir. For your first potential customers, try to not be so greedy ;) A recurring profit is better than nothing ! Wish you luck

    Malouin
     
  6. oscarslater

    oscarslater Regular Member

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    maybe add a line or two in your message like this to create some competition:

    I am leaving this message for Dentist 1, Dentist2, Dentist3 and Dentist4 as this is not right for everybody. Some people are scarred of the internet and some people don't want to get involved with it but if anyone of you want new leads/customers then this will definitely work for you. I look forward to hearing from you soon to answer any questions.

    You will obviously have to be accurate with you names and leave the same message to all the dentists - worked for me in the past sometimes

    os
     
  7. mattbowden

    mattbowden Regular Member

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    Personally I do not leave messages on answer phones I think its counter productive. I would rather speak to someone who spends the money. I would also like them not to think that I have rang them before. To me answer machines are a waste of time I do 100 phones a day easily and never leave a message I did when I started out but now I do not bother
     
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  8. oscarslater

    oscarslater Regular Member

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    mattbowen

    are you in this marketplace just now?

    oscar
     
  9. mreza001

    mreza001 Junior Member

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    I'm in the same boat as you as I have a "dentist city" site at #1 (and also ranking on first page for "city dentist" and "dentist in city"). I've been tracking the uniques I got this month and I'm at about 64 so far (Google Keyword tool showed 210 searches/month exact). So I'm getting about 30% of the searches which is not bad since I have Google 7-box above my listing.

    I'm trying to lease the site to a dentist so that I have a recurring monthly income coming in from the site. I was thinking of either having one dentist put their ad on my site or maybe just doing a domain forwarding so when they click on my link in the SERPs it goes to the client's site instead.

    I emailed a few dentists so far, but only 1 responded. I sent him an email regarding the terms/price and have not head back yet. I'm thinking of either calling him back or calling the other dentists as well.

    The only issue is trying to get pass the gatekeeper and talking to the actual dentist. Anyone have any suggestions on how to go about achieving that? Pretty much during normal business hours I wouldn't expect to be able to talk to the actual dentist when calling so how should I go about this?
     
  10. thedon23

    thedon23 Elite Member

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    Thanks bro. Yeah, I'm going to try calling some dentists during the day next week.

    Yeah, I'll being doing that soon.

    Great idea. Definitely will try that next week when I call. What time do you think is a good time (when do dentists usually come into their office)?

    Thank you! And I agree with you all the way.

    Definitely a good idea. I'll be sure to do that in my next calls.

    I've heard some others say the same. We'll, I'll see how it goes anyways.

    Exact same boat as you. I'd call (as someone said above) early in the morning. I believe with most dental offices, the dentist comes in before the receptionist, so you might be able to catch them for a few minutes.
     
  11. Risky Business

    Risky Business Junior Member

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    I wouldn't leave a message and after a quick call try and meet up with them face to face, selling the idea over the phone is easy but closing will be at a higher % in person
     
  12. tonlilaz

    tonlilaz Executive VIP Premium Member

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    did you call at 3am? lol

    never ever ever leave messages. answering machines are there for a reason. would you ever return a sales call? lol

    the chances of you getting a sale over the phone is very small, i'm not saying you can't do it....but it's slim to none.

    what you can do over the phone is get an appointment to get in to see the guy....that's the best way to get the sale.

    call the dentist office again. you'll get the receptionist. tell her you'd like to make an appointment to talk to the dr. regarding a business matter, when would be the best time for him?

    the days before the appointment, get a sales packet together

    print a sample website on nice glossy paper.
    print out cool stats how dentists w/a site get XX times more patients...
    generate a list of 'buzz' words that generate interest in your product. for example refer to the website as a 'lead generation method' (that's just an example....but it gets the thought in the guy's head that the website's not just a fancy online business card but is in fact a lead generation magnet that will get him more patients in the door....which results in more profit for him.
    give him some thing free for signing up...(free x hits, free x leads, free module/component)
    put together a professional website for what you are selling....
    come up with business cards (with your professional website address on it)...

    the point here is that you want to appear bigger than you are....if you're a simple web designer, you want to make it look like you're part of a bigger business....that way pple will take you seriously

    arrive to the appointment 5-10 minutes early....flirt w/the front desk pple....you want to turn on the charm and charisma big time. DON'T FORGET TO SMILE!

    ice breaker intro....when you walk in to talk to your prospect, look around the room...and try to find something, family pictures, trophies, diplomas on the wall to start a conversation about....something to help you build rapport. you want to start preselling your product on a high note :)

    presell, presell, presell...if he resits keep preselling until you hit something....if he says 'no' change the conversation briefly, then start preselling from a different angle...

    if you can perfect the steps above, you will make a lot of $$$$$$$$.

    remember, it's very very hard to sell from a cold call.....but if you use the cold call to set up an appointment to talk to your prospect, you're chance of closing a sale increases....

    the more you do this, the easier it gets. :)

     
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  13. SuperBlackHat

    SuperBlackHat Power Member

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    working on a dentist site myself. Lets see what happens with the prospecting.
     
  14. mreza001

    mreza001 Junior Member

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    Thanks for sharing your insights. What do we say if we the receptionist says "dentist does not have time", asks "what sort of business matter are you talking about?", or "give me your contact information and I will forward to the dentist to get back to you"? Do we disclose to the receptionist anything about what we want to talk to the dentist about if they ask?
     
    Last edited: Aug 28, 2010
  15. Risky Business

    Risky Business Junior Member

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    Occupation:
    Awesomer...
    Welcome to Outbound Sales 101:

    Write a script composed of:

    • Introduction and Greeting
    • Question Relating to the Product (Do you ever...How many...?)
    • What you can offer
    • Question: "Does that sound good/helpful"
    • Set up meeting or follow up call

    ^This is general, Intro and Question or necessary, the rest is you...there is a formula for sales scripts...Google it

    Write down all rebuttals:

    Dentist doesn't have time right now
    -Can I leave a message with my contact name and get a time to call so he knows I am calling

    What sort of matters are you talking about?
    -I found something that will help his practice, I decided to call and tell him/her directly. When will they be available? Can I speak to them now?

    Give me your contact info.....:
    My name is________, my number is _________. Can you let them know I will be calling back around ______o'clock or is there a better time to reach them. I rather call them when they are free as my schedule changes.

    I am not interested in that service right now...:
    -Is it because you can not take anymore clientèle on? Are you that busy?
    Er, well no...
    -Ok, ....

    There are so many options.....keep us posted after you've made 100 calls, report them as follows:

    Calls Made Total: xxx
    Total Connections: xxxx
    No Answer/Answering Machine: xxxx
    Left Message with receptionist: xxxx
    Hang Ups: xxxx
    Call Backs: xxxx
    Not Interested (reason): xxx
    Sales: xxxxx

    There you will know how you are doing and what needs to be tweaked...welcome to the world of sales
     
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    Last edited: Aug 28, 2010
  16. Nookie Monster

    Nookie Monster Senior Member

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    Call and find out the office hours. Then call either 30 mins. before or 35-40 mins. after.
     
  17. thedon23

    thedon23 Elite Member

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    One of the best posts I've ever read. After reading this, I see the huge potential in this. I now realize the call I made was pretty much useless. A random guy, with no website, no business card, calling to sell a website; the last thing the dentist/receptionist will do is take you seriously.

    Now, I'm in no rush to sell the site, so I'm going to work on getting it to rank even higher, and in the mean time, create a professional site offering my SEO services. I'll then create some business cards. From that point, I'll pretty much follow what you said, except with some twists.

    Thanks for the advice bro.
     
  18. tonlilaz

    tonlilaz Executive VIP Premium Member

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    if the receptionist asks what it is about, just keep saying you'd like to talk to him about a business matter....don't tell her what exactly it's about. if she insists say, 'i'd like to talk to him about increasing his clientelle' or something like that.

    the receptionists 'own' the front desk area....they are over worked and under paid...but man oh man, they are dedicated to their work. the key with them is to treat them like they're top dog...

    if they insist on a message then #1, get their name....#2, give them your number and give them a general message (like the one above)...

    call back within 48 hours if the guy hasn't called you back...ask for the receptionist you talked to already...if you get a different person say something like, 'i was talking with 'linda' the other day about getting in to see 'dr. so and so' about a business matter can you help me?

    if it's the same person you talked with...say, he 'linda' i talked with you the other day about getting in to see dr. so and so, is there a good time for me to come by and talk to him for a few minutes?'

    keep calling till you get an appointment :)

    telesales is really really hard...your best bet is to use the phone to set up appointments...

    sales is a 'learn on the job' job....there is no book out there that can tell you how to do it. the more you do it, the better you get at it.
     
  19. david wright

    david wright Regular Member

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    Why didn't you go to his damn office and drop his receptionist a letter complete with graphics detailing the traffic of the site and all info pertaining to the site + a letter explaining who you are and why he should buy etc (also make sure it has a nice picture of you at the bottom with your signature and you dressed in a suit and tie)

    btw how does one figure out how much to charge for such a website?
     
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  20. Sdshane

    Sdshane Registered Member

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    A guy named Justin Brooke did a blog post 'step by step system for getting more seo clients' Google that title and his name, plus maybe 'sitefling'. Should bring it up. It's quite a different approach that you may have more success with.

    All the best.

    P.S. Keep us updated with your sesults!
     
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    Last edited: Aug 28, 2010