I'm a guy who can get high PR links quick and easy, and I'm sure I'm not the only one on this forum. However, I'm always hearing people recommend using ezine articles to promote a website. To my mind, creating an article is a lot of work to get one link. I know it could send traffic to my money site but let's be honest, I'm hardly banking on that. Does anyone know if there is something "magical" about ezine articles - for example, a proven google authority effect - that makes people recommend it so much?