Just bought an expired domain and need help

Hexedog

Hexedog

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Yo, guys

Just bought my first expired domain and I don't know what's next. It is in the sports cloths niche, and backlink profile with anchor text seems okay for me. Since it will be my first website build on an expired domain, I don't know how I should handle it, i.e. what should I do. I want to build a Wordpress website and then to put an affiliate link. My question is the following: how technically to redirect the backlinks to my new site? Clearly, I will do a menu with my main categories, and then I will put the products but how to point some backlinks to these pages? Sorry for my naive question but I want to learn SEO and to get better so this would a start for me.
 
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What you can do is use www.archive.org to see what other pages the website had. Recreate as many pages as you can that will still be relevant for your goals. As for the rest of the URLs, you can use a plugin to 301 redirect to the home page, or you can use a plugin to redirect all 404's to homepage.
 
everythingred said:
What you can do is use http://www.archive.org to see what other pages the website had. Recreate as many pages as you can that will still be relevant for your goals. As for the rest of the URLs, you can use a plugin to 301 redirect to the home page, or you can use a plugin to redirect all 404's to homepage.
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thanks for your answer! I already checked archive.org and the pages the previous owner had. As far as I know if I don't redirect any pages, then I will have a lot of 404s. So with the plugins you suggested I can redirect all backlinks to the home page and also pages that I think are most relevant and need some boost. Do you think I should completly recreate the website the way it was?
 
everythingred said:
This is for redirection:

https://wordpress.org/plugins/redirection/

This is 404 to home:

https://wordpress.org/plugins/all-404-pages-redirect-to-homepage/
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thanks mate, I will try them out.
 
Seems to me like you are mixing mangoes with avocados.

Is this the money site or a PBN unit?

The base process is the same in both cases. You want build the old site out to the max.

Don't just redirect all 404s to the homepage. Take advantage of the old URLs with links and publish new content on them. Then interlink them. I would only redirect 404 to the homepage if they have very little or no links.

If it's a PBN you will then link from the homepage to your money site.

If it's a money site you will monetize it with affiliate links. Money site setup should be more conversion oriented.
 
tiiberius said:
Seems to me like you are mixing mangoes with avocados.

Is this the money site or a PBN unit?

The base process is the same in both cases. You want build the old site out to the max.

Don't just redirect all 404s to the homepage. Take advantage of the old URLs with links and publish new content on them. Then interlink them. I would only redirect 404 to the homepage if they have very little or no links.

If it's a PBN you will then link from the homepage to your money site.

If it's a money site you will monetize it with affiliate links. Money site setup should be more conversion oriented.
Click to expand...

Pretty much this. If you take the lazy route and just redirect all 404 pages, you're not getting the benefits of the expired domain like you would with recreating those pages or redirecting them to similar ones.

Let's say you're building the site on WordPress but the previous site was html. Well if the link ended with /purple-widgets.html then you would redirect it to /purple-widgets
 
Just join pbn.hosting or easy blog networks and automatically re-build the expired domain on their cloud hosting. Then either use as a PBN and insert your link to your money page or wait until the re-built domain starts to rank. Did the expired domain have any traffic/indexed in Google?
 
everythingred said:
Pretty much this. If you take the lazy route and just redirect all 404 pages, you're not getting the benefits of the expired domain like you would with recreating those pages or redirecting them to similar ones.

Let's say you're building the site on WordPress but the previous site was html. Well if the link ended with /purple-widgets.html then you would redirect it to /purple-widgets
Click to expand...

Yes, redirecting on page level is also a good way.

However, you can also install a plugin like Custom Permalinks that allows you to modify URL structure to whatever. This way you can add any extension you want. .php, .html or even .pdf (many sites have tons of links going to documents)
 
tiiberius said:
Seems to me like you are mixing mangoes with avocados.

Is this the money site or a PBN unit?

The base process is the same in both cases. You want build the old site out to the max.

Don't just redirect all 404s to the homepage. Take advantage of the old URLs with links and publish new content on them. Then interlink them. I would only redirect 404 to the homepage if they have very little or no links.

If it's a PBN you will then link from the homepage to your money site.

If it's a money site you will monetize it with affiliate links. Money site setup should be more conversion oriented.
Click to expand...


thanks for your answer. My idea is to rebuild this website and try to rank it (mostly for educational purpose, I want to learn SEO by doing it). Moz and SEMrush show relatively good link and anchor text profile and that's why I decided to go for it. I want to rebuild it and then redirect all existing links to the relevant pages, at least this is my plan. What do you think?
 
Shadeofblack said:
Just join pbn.hosting or easy blog networks and automatically re-build the expired domain on their cloud hosting. Then either use as a PBN and insert your link to your money page or wait until the re-built domain starts to rank. Did the expired domain have any traffic/indexed in Google?
Click to expand...

Thanks for your answer. I am not quite sure if this website qualifies as PBN and i should go for pbn.hosting. How they rebuild the domain? This domain doesn't have any traffic but has a lot of indexed pages
 
Hexedog said:
thanks for your answer. My idea is to rebuild this website and try to rank it (mostly for educational purpose, I want to learn SEO by doing it). Moz and SEMrush show relatively good link and anchor text profile and that's why I decided to go for it. I want to rebuild it and then redirect all existing links to the relevant pages, at least this is my plan. What do you think?
Click to expand...

Sounds good.

If you rebuilt the old structure, there is no need for redirect. What you can do then is interlink.
 
tiiberius said:
Sounds good.

If you rebuilt the old structure, there is no need for redirect. What you can do then is interlink.
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thank you. What do you mean by interlink? i am not sure that I can rebuild 100% exactly the same website and I don't want to run in trouble with the prev owner. My idea was just to do the old categories and to redirect these backlinks or I should do something else?
 
Hexedog said:
thank you. What do you mean by interlink? i am not sure that I can rebuild 100% exactly the same website and I don't want to run in trouble with the prev owner. My idea was just to do the old categories and to redirect these backlinks or I should do something else?
Click to expand...

You don't have to rebuild content. Just URL structure.

Old URLs. New unique content. No copyright problems and backlinks preserved. Win win.
 
tiiberius said:
You don't have to rebuild content. Just URL structure.

Old URLs. New unique content. No copyright problems and backlinks preserved. Win win.
Click to expand...

thanks. Just to be on the save side with this one ( please excuse my naive questions) : I will exctract all indexed pages from SEMrush and then I will just make the same URL structure not neccessarly with the same content?
 
Hexedog said:
thanks. Just to be on the save side with this one ( please excuse my naive questions) : I will exctract all indexed pages from SEMrush and then I will just make the same URL structure not neccessarly with the same content?
Click to expand...

Yes, but I wouldn't use index as a criteria. They probably aren't indexed at all.

What you want is URLs with links and therefore you need to use backlinks checkers for this.

I use Ahrefs Live index.

You could use SEMrush I guess but they can't complete with Ahrefs when it comes to links. Right now, no one can imo.

Insert the domain name into Site Explorer -> Pages by Links -> click on Reff domain count column to sort them from highest to lowest

I restore all pages that have at least 2 links.
 
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