Hello, long time lurker here. I've been on a journey for a while, but it's started to get interesting. This is as much a diary for my own sake as to share with BHW. In January 2005 I wrote on my whiteboard that I wouldn't work anymore for an employer. In March 2006 I got married, left my last place of employment, and started freelance web development. I eventually grew that to a staff of about 10 employees, various combinations of local/offshore/contract/full-time employees. Given this is a marketing journey and forum, I should note that most of the work came through word of mouth. The extent of my marketing efforts were networking with fellow nerds at the pub, and branded Christmas cards. I had my first (of two) children in 2012 and decided to wind down the business. Mostly I didn't like the direction that sort of business had to go to scale properly. Also the trade off to pursue that path instead of being with my young family was not appealing. I returned to a simple freelance arrangement to reclaim my head space, and regroup. In January 2013 I wrote on my whiteboard that I wouldn't work for any more clients. It's nothing against my clients, it's more that I have other things I want to do with my life. Since that time, I have allowed my client base to naturally atrophy. This has gradually left me with more time to my own projects, and more importantly my own thoughts. About September 2015 the stars aligned and I found a project that I felt I could commit significant effort toward. I had a strong interest in the niche, a vision for the business, and an existing market with what I believe is a gap in the market. Unfortunately I let my clients atrophy a little far and I'm now trying to tread financial water by finding a couple stop gap clients. Not a problem, but a pain. Last week I pushed my product live. It's at a point where all the basics are in place - product version 1.0, single landing page, payment processing, trial/demo setup. This was a good moment, but felt very much like things were just getting started. Now I'm trying to drive traffic to the site. There is a single landing page, no optimisation yet. I've setup campaigns with Adwords and Bing and traffic is trickling in. I've connected Google Analytics with Adwords and Bing, along with my shopping cart. It's very early days, so right now I feel like I'm just gathering information. On paper, I've segmented my keywords and defined a vague strategy for various landing pages but yet to implement. I also want to look at the Google content network but not there yet. I'm giving FollowLiker a go with Instagram and Twitter accounts. The FL accounts are not directly tied to my product, but I'm hoping they will perform personal targeted shoutouts etc. A bit like a social media PBN I suppose. I'm producing real content by grabbing free pics, pushing them through Photoshop to look way more interesting, and then pushing out to those networks. I'm slow playing this one with very safe FL configuration, one proxy per account, and real phone numbers. I figure it's worth a shot with the low time input given the turn key content creation and the FL automation. I'm pushing my users through to my mailing list. Visitors have to register for the product demo, and this puts them on the mailing list. High on my priority list is to setup auto-responders for the various types of visitors that I want on my site. I'm working to segment my advertising by motivation and then translating this in to keyword groups, landing page, and auto-responder funnels. Anyway, that gets the journey up to date. I hope I can share progress with you in the days to come.