[Journey] Reviving Etsy POD shop

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Hello there,

I have an Etsy POD shop opened in 2022. I put a lot of work into it back then, and it yielded some results (5-10 daily sales at its peak), but then I got really burned out and didn’t touch it for over a year, aside from necessary maintenance, replying to messages, etc. The sales slowly dwindled, but no complaints here, I’m honestly surprised it still gets some traffic and brings an occasional sale or two. And I want to try and revive it. Not just for money-making purposes, but also because things change, competition on Etsy looks crazy compared to what it was a few years ago, and I’m interested to see if it’s even still possible to grow a POD shop with white methods and organic traffic only.

Start: currently I have 20-30 visits a day, and roughly a 2% conversion rate, which results in 3-4 orders per week. I do have a good amount of sales and positive reviews, so that’s a plus. But old listings look pretty outdated, so for those I decide to keep I’ll need to update not just SEO but also mockups and maybe tweak some designs that used to sell.

Goal: to see an increase in both traffic and conversion rate, and thus sales. But let’s focus on traffic, with getting it to 100 visits/day as the first checkpoint.

Action: first of all, I need to update the old listings and get into a habit of adding at least one new design (could be a few products) a day. But also spend some time researching trends, keywords, competitors, etc. Realistically, I can dedicate 2-3 hours to the whole thing daily, but will see how it goes. I’m planning to post updates here once a week.

What else. For keywords I use erank. For designs mostly canva, sometimes illustrator. Print provider — printify. I will not disclose a shop name or niche for obvious reasons, but otherwise pretty open. And I hope it will be a long and successful journey, and that this thread will help me stay consistent... accountability and stuff.
 
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