Ah, another ORM journey based on the 7878 method. Don't worry, I'm going to do my best to try some new, exciting things and make this as informative as possible. Here's the plan... I live near a popular beach resort area and I'm going to target its hospitality industry. I'll be sending out letters at the beginning of May, right ahead of busy season, to all of the hotels in this area that I've designated as targets. I conducted research using TripAdvisor, Google, and Yelp. My primary reason for choosing hotels is their heavy reliance on the Internet for bookings and because the amount of negative content available is pretty overwhelming. I've also found that it's pretty easy to get TripAdvisor reviews to stick. I have 73 targets and am hoping to convert at least 10% into customers. I've built a website with a landing page I'm pretty confident in, a shop that offers other services for sale in addition to the ORM plans (most additional services will be outsourced), and I've completely re-designed the review funnel. It's pretty similar to what 7878 posted, it's just responsive now and uses iframes to keep the customer on the site while they leave their review. I'll post some pictures if you guys would like to see. I ordered materials for the letters yesterday. I'm getting a little creative here. They will be packaged in large red envelopes and stamped with URGENT in black. The envelopes will include two pages of cardstock. The first page will have the 7878 letter on the front, and bad reviews on the back. The second page will have more bad reviews on the front, and infographics and plans and pricing on the back. I'll also include my personal business card and a 4x9 rack card with my personal bio and more infographics and statistics on the back. The reason for the inclusion of my personal bio is because I'm well known in this area and have an interesting background. I'll be testing this as a kind of relationship marketing tactic. If people know you and see you, they're probably more likely to trust you and buy services from you. I've setup a number through Callfire and will be setting up an IVR so that leads can leave voicemails during the day while I'm at work and I can return their calls when I get off at night. There's lots of other little things I've done to expand upon the method and launch a business, rather than market an individual service. I've put a lot of work into this thus far. My mantra's simple: if you want to do something, do it right. All in, I probably still have less than $300 invested. Selling one monthly plan would reimburse that Any questions/comments/suggestions? Thanks for following my journey!