Disclaimer: This Journey has been inspired by Greg (BassTrackerBoats) and the following threads: 1.Authority Site SEO Case Study 2.Keyword Research Guide (external Site) Goal: My goal is to build an authority website in a niche that I am quite familiar with. I am going for long term rankings and eventual earnings, but not in a rush, its more about longevity. What I have done so far: Day 1:9/11/2014 Picked a niche Divided it down into sub niches and also into different types ? reviews, tutorials, news etc Then brainstormed and came up with 30 seed keywords Day2:10/11/2014 Picked 4 authority websites in the niche Went thorugh each of the seed keywrods, put them into the authority sites and got a load more related keywords Day3:11/11/2014 Ended up with just under 300 keywords from day 2's task. Today put each one of those keywords individually into google adwords keyword planner and saved the results to a separate file. After finishing that list I combined all of the exported CSV files together to give me a list of around 140,000 keywords. Afterwards I removed all duplicates from the file and also removed anything with less than 100 searches per month. This left me with around 20,000 keywords. Found domain on expireddomains.net ? DA 20+, 2 years old and related to my chosen niche. Registered domain. Set up wordpress with theme from themforest.com Customised the wordpress installation, installed visitor tracking and yoast, for SEO purposes. More coming soon.