[Journey] Building a Competitor Tracking Tool for SEOs

Hi everyone,

I’ve been working in SEO for over a decade now, and one of the most important yet challenging tasks I’ve consistently faced is keeping a close watch on competitors' content strategies and translating those insights into actionable monthly reports.

While tools like Ahrefs and SEMrush offer great data on keywords and top-performing pages, they often miss out on answering deeper, strategic questions like:

• What new content did competitors publish last month and their Month over month view?
• Which existing articles did they update and its frequency?
• What topics are they focusing on?
• How does their activity stack up against ours?

This kind of insight is essential—not just for reporting, but for understanding competitors’ priorities and refining our own strategies. However, gathering this data manually every month was exhausting and took valuable time away from higher-level SEO work.

That’s when I decided to build a tool that could automate this process. My vision was to create something that:

• Tracks new and updated competitor content monthly.
• Identifies publishing trends and strategic focus areas.

Building the tool wasn’t without its challenges. I’m not a developer by training, so I relied on ChatGPT and Cursor to help me write and debug the code.

But seeing the results has been incredibly rewarding! The tool now gives me:

• A clear view of competitors’ publishing strategies and how they’re evolving.
• Faster and more actionable monthly reports, saving me hours of manual work.

Here’s a sneak peek of the tool in action:

Dashboard view:


Article Level Data -


I’m still in the process of refining the tool and brainstorming additional features. My goal is to build this in public, share real-time updates, and gather feedback from the community to make it as useful as possible for SEOs like us.

I’d love to hear your thoughts:

• What’s your biggest challenge in monitoring competitors’ content strategies?

Looking forward to your feedback as I continue this journey!

It's a promising idea, good luck with your journey and don't forget to update us

Your tool sounds like a game-changer for competitor analysis in SEO! Automating such a tedious process into actionable insights is impressive

@Spicy Chromosomes @noneemurti Thank you so much for the kind words and encouragement!

I will keep posting updates regularly on this thread. If you have any suggestions or features you'd like to see, feel free to share – I’d love to hear your thoughts!


Update:

I’ve just added a new functionality: search by keyword! This enhancement makes competitor analysis even more precise and actionable. Added this feature basis on feedback received from reddit thread. And fixed a few bugs.

Just finished a major UI overhaul for my SEO tool's dashboard!

The new design is cleaner, more intuitive, and focuses on delivering actionable insights. Progress feels amazing!

Let me know what you think!