brocrates
Registered Member
- Apr 18, 2016
- 90
- 26
The digital product site just made it's first sale!
The sale rate has gone from 0% to 1.9%. Thats an percent increase of an undefinable magnitude! Your favorite unicorn doesn't have this sort of dubious valuation metric growth rate!
Also, on a substantive note:
The customer's sales funnel was adwords -> email collection page with a great offer for the email address -> a couple of days -> automated email campaign dripped over a week -> sales letter page -> purchase/checkout page -> payment page -> product download page.
This is a lesson, for me at least, on the value of collecting emails and email campaigns! Collecting emails is practically free. Why not do it all of the time?! And, without the email campaign I would not have made the sale, either.
The sale rate has gone from 0% to 1.9%. Thats an percent increase of an undefinable magnitude! Your favorite unicorn doesn't have this sort of dubious valuation metric growth rate!
Also, on a substantive note:
The customer's sales funnel was adwords -> email collection page with a great offer for the email address -> a couple of days -> automated email campaign dripped over a week -> sales letter page -> purchase/checkout page -> payment page -> product download page.
This is a lesson, for me at least, on the value of collecting emails and email campaigns! Collecting emails is practically free. Why not do it all of the time?! And, without the email campaign I would not have made the sale, either.