[Journal/Method/spoonfeed] The 'Crashed Challenge' 30 Days to Money...
- Thread starter crashed
- Start date
Day 3: Guess Who... (Part 1)
I apologise for the lateness of today's post, however it is definately worth the wait. I will be releasing it without video and in two parts so that you can start working on some of the background stuff.
Remember that childhood game guess who? Where you have to guess what character your opponent has chosen by asking questions about them. We are playing the marketing version of this game today, and I will take you through how I apply this technique to bestfootballgoals.info.
Once we've played Guess Who IM we then need to play IM Snap and match these to a monetization method. We will look at how we can make money, and then start to apply this.
After all this we will look at the easiest way to get started with these on our site. This will be in part 2 which follow in an hour or two...
Guess Who IM Edition
Yeah I know the name sucks, but that is basically the game you are playing here. I have a list of 10 questions that I personally use when looking at a new site, and this is the first (and probably only) time I will reveal it.
After answering these questions I usually have a good profile of the people I expect to be using my site. You have not got write essay answers and brainstorming/mindmapping is totally appropiate here. For the profile of bestfootballgoals.info see the video or download the file here (http://crashedchallenge.info/wp-content/uploads/2011/05/Crashed-User-Profile-Question-List.docx).
Snap IM
The next stage is to use our target profile to match what we are going to be able to do "help" our users. One of the biggest problems I find here is that since the Made For Adsense period (where you wanted your site looking ugly so people left it as quickly as possible by clicking an adsense link) quality seems to be at the back of most people's mind. It's ok to make a quick buck occasionally, but that is not what we are doing here!
It's easier to get your users to do the advertising for you, than to spend days doing SEO. Because of this I invest heavily in content for all my sites, not just keyword targeted but aimed at giving something important to the user... Once you do that the user actually starts to trust your website for delivering what you promise, may tell friends about what they've found etc.
It is at this stage we moneytize that user, not by selling them the answer to the question they asked to get to our site... But instead by upselling them into something related. For example for bestfootballgoals.info depending on the profile of our user we can upsell them a goal scoring training program, a football betting system, football ringtones, football screensavers...
The posibilities are endless, generally the only time any of my sites will show adsense is if I have nothing better (aka more profitable) to show the user.
Lets make a list of things we think the user may be interested in for bestfootballgoals...
I am releasing this now as it is getting late in the UK and I want to give people in the UK time to think and do before they have to sleep. Part 2 will follow in a couple of hours...
I apologise for the lateness of today's post, however it is definately worth the wait. I will be releasing it without video and in two parts so that you can start working on some of the background stuff.
Remember that childhood game guess who? Where you have to guess what character your opponent has chosen by asking questions about them. We are playing the marketing version of this game today, and I will take you through how I apply this technique to bestfootballgoals.info.
Once we've played Guess Who IM we then need to play IM Snap and match these to a monetization method. We will look at how we can make money, and then start to apply this.
After all this we will look at the easiest way to get started with these on our site. This will be in part 2 which follow in an hour or two...
Guess Who IM Edition
Yeah I know the name sucks, but that is basically the game you are playing here. I have a list of 10 questions that I personally use when looking at a new site, and this is the first (and probably only) time I will reveal it.
- What is the Subject/Niche of the site?
- Does it attract a majority of Male or Female readers?
- What is the estimated age range of my readers?
- Will my usual reader have a Credit Card?
- Will my usual reader have a PayPal account?
- Do I expect the majority my readers to have their own computer, or use a public computer?
- What other interests are commonly linked to my Subject/Niche?
- What social networks do I expect my readers to belong to?
- How do I expect my readers to find my site?
- Does the user have a specific pain or problem we may be able to solve?
After answering these questions I usually have a good profile of the people I expect to be using my site. You have not got write essay answers and brainstorming/mindmapping is totally appropiate here. For the profile of bestfootballgoals.info see the video or download the file here (http://crashedchallenge.info/wp-content/uploads/2011/05/Crashed-User-Profile-Question-List.docx).
Snap IM
The next stage is to use our target profile to match what we are going to be able to do "help" our users. One of the biggest problems I find here is that since the Made For Adsense period (where you wanted your site looking ugly so people left it as quickly as possible by clicking an adsense link) quality seems to be at the back of most people's mind. It's ok to make a quick buck occasionally, but that is not what we are doing here!
It's easier to get your users to do the advertising for you, than to spend days doing SEO. Because of this I invest heavily in content for all my sites, not just keyword targeted but aimed at giving something important to the user... Once you do that the user actually starts to trust your website for delivering what you promise, may tell friends about what they've found etc.
It is at this stage we moneytize that user, not by selling them the answer to the question they asked to get to our site... But instead by upselling them into something related. For example for bestfootballgoals.info depending on the profile of our user we can upsell them a goal scoring training program, a football betting system, football ringtones, football screensavers...
The posibilities are endless, generally the only time any of my sites will show adsense is if I have nothing better (aka more profitable) to show the user.
Lets make a list of things we think the user may be interested in for bestfootballgoals...
- Live football streaming
- Football betting strageties
- Football training guides
- Football screensavers/backgrounds for phones
- Football books and DVD's
- Football Merchandise
I am releasing this now as it is getting late in the UK and I want to give people in the UK time to think and do before they have to sleep. Part 2 will follow in a couple of hours...
hellokitty
Registered Member
- Aug 3, 2008
- 67
- 23
Following.... need motivation on my new amazon sites 
thanks for the thread
thanks for the threadI don't know if this is where the op checks, but I've used quantcast.com in the past
Personally at this stage the best way is make an educated guess using common sense based on your subject niche.
As your site is just starting off there is no data on the type of visitors you have. You could look at other sites similar to yours on Quantcast.com to get an idea if you wanted to though...
Sorry for such a poor performance today, I've been dealing with getting a new server up and running for a new service I am launching soon.
I write mindmaps and thoughts out like this all the time as im doing business and marketing, so was quite happy to be doing something i felt like i knew was my sort of field, but the rest is all learning for me and im loving it. i even enjoy writing the articles for my site! stayed up after work (at a bar) tonight so i could do this part of the challenge for today, gonna have a go on my ps3 for a bit and then check back to see if part 2 is uploaded cheers mate! loving this so far.
By the way, i was meaning to ask; is it dangerous to be too optimistic about your sites? i mean in terms of visitors and revenue etc, because i am a very optimistic person anyway, and am used to building myself up for a fall, however i feel that this may have some damage to my sites etc if i was to become too optimistic with it all?
cheers mate! loving this so far.By the way, i was meaning to ask; is it dangerous to be too optimistic about your sites? i mean in terms of visitors and revenue etc, because i am a very optimistic person anyway, and am used to building myself up for a fall, however i feel that this may have some damage to my sites etc if i was to become too optimistic with it all?
I prefer to be realistic, what I am showing you during these 30 days will get you started, you will have earnt something by the end of 30 days. I wouldn't like to guess how much, but it will be there.
If you continue building your site after 30 days you can grow it into a monster, or 6 months down the line when the income is steady you can flip it for a big payout.
Or after 30 days you can do minimal work, let the traffic trickle in, and start again adding more sites to your portfolio and accepting lower income per site, but over multiple sites.
The only bad thing I can see from being optimistic is that you may "give up" on your site too soon...
trevorhoang
Power Member
- Mar 28, 2011
- 712
- 114
thanks for making this thread. we are looking foreward to your tutorials. subscribed
Bloodhat
Junior Member
- May 25, 2011
- 142
- 20
Thanks Crashed. Let me clarify what I'm doing. My money site is really what I'm trying to draw attention to. There was never any chance of it to be a WP install (will try that with another domain next time). So my reasoning was "adding WP to it can't hurt, and if it draws traffic to the main site, all the better". Links to the main site are in the menu, footer, mentioned in posts, etc. As long as you don't think it can negatively impact the main site, I think I am happy. Or, do you think it would perform better if I put my blog in a folder under the main domain vs a subdomain?
Gotcha about FB. If I understand you correctly, at this stage we don't need to care about any friends/likes, etc. Wouldn't it boost traffic if this "page" was more interlinked with other twitter/fb/etc users?
Quick answer before I go shopping...
In terms of blog vs moneysite I would put the blog in a folder on the main domain as that way any links built will be to your moneysite domain so give more link juice. Also its more pages for your money site as well so will improve ranking with google etc.
At this stage you don't need to care about liking other pages. We will look at how to get people to like your page early next week. The important thing is how many people like your page... Not if you like other peoples pages.
In terms of blog vs moneysite I would put the blog in a folder on the main domain as that way any links built will be to your moneysite domain so give more link juice. Also its more pages for your money site as well so will improve ranking with google etc.
At this stage you don't need to care about liking other pages. We will look at how to get people to like your page early next week. The important thing is how many people like your page... Not if you like other peoples pages.
vulzala
Junior Member
- Apr 23, 2011
- 174
- 104
It is a good theme but I could not get the privacy code to work in the footer page.. maybe because of the footer content? It looks like this:
Code:
<div id="footer"
<a href="/politica-de-privacidad/">Politica de Privacidad</a><br />
<?php echo (get_option('tbf1_footer_image_file')) ?lightning.god.zeus
Junior Member
- Feb 21, 2011
- 194
- 60
Yeah I had to mess around with it a little bit to make it work.
Here's my code. Take a look at where I posted the privacy page.
Code:
<?php echo bloginfo('site_name')?></span><span id="footer-tag"> | Â <a href="http://www.topblogformula.com/wordpress-business-themes/intrepidity" target="_blank">intrepidity</a> Theme <?php _e('by')?> <a href="http://www.topblogformula.com/" target="_blank">Top Blog Formula</a> on <a href="http://www.wordpress.org" target="_blank">WordPress</a></span> | Â <a href="/privacy-policy">Privacy Policy</a><br />
<?php if(is_user_logged_in()):?>
<a href="<?php echo wp_logout_url(get_permalink()); ?>" title="<?php echo _e('Log Out') ?>"><?php echo _e('Log Out'); ?></a>
<?php else:?>
<a href="<?php echo bloginfo('url')?>/wp-login.php"><?php _e('Log In'); ?></a>
<?php endif;?>
</span>lightning.god.zeus
Junior Member
- Feb 21, 2011
- 194
- 60
No problem. Glad I could help.