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[Journal] Journey to Entrepreneurship

Discussion in 'Offline Marketing' started by pieking, Feb 15, 2012.

  1. pieking

    pieking Registered Member

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    Alright guys, let me get right down to it.

    My Plan:

    Utilize two separate offline methods (7878's ORM model, and a direct mail advertising plan) by combining them to make a complete offline marketing solution for my clients. The way I plan on pitching why both facets of my business will be profitable to them is basically like this "Even if thousands upon thousands of people are aware of your business presence, if they were to see some of the reviews being made online about your business, you can consider them your competitors' customers."

    The point I want to push to my potential clients is that advertising can be equivalent to setting your money on fire if your potential customers are being steered away before they even walk in the door. My solution? Work on getting their online reputation back in positive standing, and drive in customers via large direct mail ad campaigns.

    As far as the methods.. look guys, its no secret that any attempt to rehash 7878's ORM method will eventually get removed. Since I'd like to keep this journal for long-term studies, I can't really give you much in the method department.

    Short-Term Goals:

    • Formulate large, prioritized lists of potential clients.
    • Write out outlines/scripts for cold calls, pitches, callbacks.
    • Budget my money in a way that will allow me to start an LLC as soon as possible. (or at least a DBA for the time being.)
    • Continue gaining knowledge, experience, and confidence in what I do.

    Long-Term Goals:

    • Completely outsource the web development portion of the business.
    • Gain enough recognition to start pulling in clients through my website. (Expand, become less and less local)
    • Potentially venture into affiliate marketing (as a vendor, not an affiliate.)

    I will answer all questions here, via PM, or via instant messenger if necessary. Please don't hit me up begging for a copy of the methods.. if you have specific questions I will answer them to the best of my ability, but it isn't my place to offer up others' methods. :p
     
  2. MitchHoward

    MitchHoward Junior Member

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    I would drop the idea of an LLC. until you are much bigger. DBA will do you perfectly fine. You will have no liabilities when you first start. Registering an LLC. would just be a money drain.
     
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  3. theag

    theag Junior Member

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    I'm doing the exact same thing over here in Europe. currently working on the same short term tasks as you do, except I already established my LLC last week ;) I'll pm you and would like to take this to skype to discuss our progress on a regular basis if you are interested!
     
  4. pieking

    pieking Registered Member

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    Thank you for the tip. This definitely alleviates certain stresses as far as budgeting goes.

    Pm returned!

    UPDATE:

    Today I did my first in-person drop off of a mailing packet as opposed to just mailing it. The manager was on the phone at the time of my arrival so I left the packet with the desk clerk and I'm hoping it gets properly delivered.

    I'm going to do some more experimenting to see whether or not these packets are better off mailed, or hand-delivered. Time is not a constraint I have so I'm not really hurting myself at this point by taking the extra time to hand deliver them.

    Come on guys, I KNOW I'm not the only one doing this, let's get some people here to share successes, failures, tips, and tricks!
     
  5. sanjeev2010

    sanjeev2010 Junior Member

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    Just my 2 cents on the LLC thing. I know it's expensive, but I think it's worth doing. This way, you'll have business bank accounts etc. Looks more professional.

    As I say, just something to think about PK.

    I'm thinking about branching into ORM myself, so I'm curious to see how you'll deal with clients with poor reviews.
     
  6. imprint

    imprint Junior Member Premium Member

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    You don't need anything above a DBA in order to process payments as a business, a DBA will allow you to open banks under another name. You'd use something bigger (LLC or Corporarion) mainly for proection of personal assets and some tax benefits but there is also higher cost.

    Anyhow, OP, if I can find the landing pages (desktop and mobile) that I have for 7878s method, I'll upload and share for you. That'll be one less outsource cost because you can simply plug the information in, and it has multiple colors.
     
  7. StarkContrast

    StarkContrast Regular Member

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    Interesting you would say this.

    In the Millionaire Fastlane, the author recommends setting up a formal company as one of the first steps because it means you're taking things very seriously. It's really not THAT much of a money drain. I could go either way on that. It is taking action, and as we all know, that's very important.
     
  8. pieking

    pieking Registered Member

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    I suppose we'll just have to see if I can land a few clients with just my own name for the time being, and when I have some cashflow I will worry about that.

    I thought of a method that I may implement to see how it returns. This is basically if you're dealing with web management for your clients. (web hosting, site design, etc.) whenever it comes time for a contract to be nearing its expiration, you offer your client to either extend their contract with you, or you can sell the rights to the content you've managed for them for a one-time fee. If they don't have a means to host it themselves, promote hostgator and godaddy via your affiliate links to them and potentially collect another little bonus. :D
     
  9. imprint

    imprint Junior Member Premium Member

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    I would have to disagree with that, but then again I'm not a millionaire :p, but if having or not having an incorporated company is going to be your determining factor of seriousness to either you or your clients, than there are other issues. I have sold multiple clients (ranging from $750 to $7,000) through various ways including cash, personal check, and PayPal. Not once did the question of whether I was a 'formal' company come up, you show them what your going to do to provide benefit to them, and in the end that's all they care about.

    Like you said, the only important thing is you take action!