Alright guys, let me get right down to it. My Plan: Utilize two separate offline methods (7878's ORM model, and a direct mail advertising plan) by combining them to make a complete offline marketing solution for my clients. The way I plan on pitching why both facets of my business will be profitable to them is basically like this "Even if thousands upon thousands of people are aware of your business presence, if they were to see some of the reviews being made online about your business, you can consider them your competitors' customers." The point I want to push to my potential clients is that advertising can be equivalent to setting your money on fire if your potential customers are being steered away before they even walk in the door. My solution? Work on getting their online reputation back in positive standing, and drive in customers via large direct mail ad campaigns. As far as the methods.. look guys, its no secret that any attempt to rehash 7878's ORM method will eventually get removed. Since I'd like to keep this journal for long-term studies, I can't really give you much in the method department. Short-Term Goals: Formulate large, prioritized lists of potential clients. Write out outlines/scripts for cold calls, pitches, callbacks. Budget my money in a way that will allow me to start an LLC as soon as possible. (or at least a DBA for the time being.) Continue gaining knowledge, experience, and confidence in what I do. Long-Term Goals: Completely outsource the web development portion of the business. Gain enough recognition to start pulling in clients through my website. (Expand, become less and less local) Potentially venture into affiliate marketing (as a vendor, not an affiliate.) I will answer all questions here, via PM, or via instant messenger if necessary. Please don't hit me up begging for a copy of the methods.. if you have specific questions I will answer them to the best of my ability, but it isn't my place to offer up others' methods.