Josh Bachynski's Scathing Open Letter to Cutts

I think this rant has some legs, and will get some broader attention - in large part because it's not just a rant, but is indeed a cogently made argument, with the full force of logic behind it.
 
Damn that was a long read.

Short version: Google is an immoral, greedy, hypocritical company.

All already well known.
Couple years ago on Reddit I would say how evil Google is, that people have no idea, and I'd get bashed and downvoted.
People there slowly see how shady Google is and more and more people are opening their eyes. Sure there will always be the Google fanboys that love Google so much because of their free products and the 'good' they do, but those that open their eyes see how shady Google truly is.

Penguin came out, he was so proud of it. Yet spam was still everywhere. He totally disregards and/or doesn't care about the percentage of white hat sites who were hit for no reason. These are people's businesses, people's lives that were affected because of some poorly executed update. Google says people shouldn't do SEO, don't try to build links, etc., yet they have all these tools and rules they want people to follow. Matt Cutts says one thing, and does another thing. What about these mom and pop websites that have no clue about SEO, don't know who Matt Cutts is, or even what Page Rank is, but they're successful because of their content or the competition in their niche. Yet there's supposed know about all these stupid rules Google makes to what is acceptable today, but might change tomorrow. For someone that doesn't want people to do SEO, you give them no choice but to learn about SEO because of all these stupid rules you make, and rules you go back on and change.
 
i don't think google is immoral, they are just fucktards!


they DO believe they are on this moral tidal wave in this "fight" against spammers which they play as these immoral people...


i would say most of us are fathers, mothers, brothers and/or sisters who are trying to put food on the table for our families along with a minimum standard of living, and if we can see some success from our small businesses then GREAT!, maybe we can go out to eat once a week...i think this notion is lost on googlers sitting in their air conditioned private buses or their Tesla electric cars and green tea colonic visits while they fuck everyone with this stupid notion of not being able to just discount links they don't like!
 
guys,
google doesn't owe you anything. They dont have to give you all this free traffic. if you want traffic, you can pay for ppc.
if you hate google because you lost rankings that's like hating the car dealership because they are not giving you a free car.

I am not a big fan of google and hate them just as much as the next guy, but I hate them for the right reasons not because they are not giving me free traffic.
 
guys,
google doesn't owe you anything. They dont have to give you all this free traffic. if you want traffic, you can pay for ppc.
if you hate google because you lost rankings that's like hating the car dealership because they are not giving you a free car.

I am not a big fan of google and hate them just as much as the next guy, but I hate them for the right reasons not because they are not giving me free traffic.

You missed the point completely.
 
guys,
google doesn't owe you anything. They dont have to give you all this free traffic. if you want traffic, you can pay for ppc.
if you hate google because you lost rankings that's like hating the car dealership because they are not giving you a free car.

I am not a big fan of google and hate them just as much as the next guy, but I hate them for the right reasons not because they are not giving me free traffic.

Did you even read the article?
 
guys,
google doesn't owe you anything. They dont have to give you all this free traffic. if you want traffic, you can pay for ppc.
if you hate google because you lost rankings that's like hating the car dealership because they are not giving you a free car.

I am not a big fan of google and hate them just as much as the next guy, but I hate them for the right reasons not because they are not giving me free traffic.

Indeed you either didn't read the open letter in it's entirety, or you missed the point of it completely.
 
The sooner you realize the world for what it is, the sooner you can begin to make it work for you.

It is incredibly naive to think that any corporation's main objective is to "do good". Of course they have to tout such virtues as a slogan like "Here to make shit tons of money fellas" is not very public relations friendly.

Every single profitable company's #1 objective is to make money. If they help some people in the process, great. However "doing good" is always a very very very very very very distant 2nd to making money. Heck most companies don't give a shit about "doing good", and Google is no exception.

As an SEO I can relate to the author, but it's not like his moral plea to Cutts will do anything. He just ends up sounding like a scorned ex-girlfriend who just found out her man has been cheating on her the whole time they were together. You're not going to change a cheater by showing him the "error of his ways", it is what it is.

Google loves money, and to think Matt Cutts or anyone else at Google is going to change their ways because of things like collateral damage is just a pipe dream.

Why anyone even goes to these circle jerk conferences to listen to propaganda is beyond me.
 
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Everyone wants money and google is also one of them.

looks good to see people bitching after loosing.

i spam shit out of google every day , i am a spammer and blackhatter. i can't stop some one else from spamming and blackhatting.
-=-
 
All the decent arguments aside, Josh who...? I can't believe so many of us actually take ourselves seriously enough to even think that any article/rant we publish may even get looked at by Google, nevermind actually taken into consideration.
 
Never heard of Josh Bachynski?

Thought he would be a pretty well known name for anyone related to SEO. He worked as a consultant at SENukeX and regularly puts out decent SEO roundups.

You should check out some of his videos https://www.youtube.com/user/jbachyns

Heard of him or not is irrelevant. In the grand scheme of things he's just as much a nobody as you and I. Larry Page matters. Sergey Brin matters. Matt Cutts matters. Any IM-er is pretty much a nobody, in comparison. See the second phrase of my post above.
 
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Man, josh bachynski is a puppy. The guy lost every battle and now he goes ranting against Google. How is that different from other threads. Now we call it "open letter"...

The reason these pups go to propaganda conferences is because that's from where they make the money. They enjoy this attention from Matt Cutts, feeling special throwing all their theories and being listened.
 
Interesting read...thanks for posting.

The argument of a local plumber "having" to go with a $500 spam link package because they can't afford a large budget etc is a retarded thing to say. Can't afford it then look for other options. Google isn't the only game in town. Sure, it is a big piece but they are not obligated to do shit. They are a business. This would be like whining, "Ohhh Google please make it easier for me to rank a local business so I can charge them money" - EVERYTHING is a business.

Imagine a sales rep at a car dealer writing an open letter to a car manufacturer and saying "Waaaaaahhhhhh my local client can't afford the X model car....now I can't sell it to them and make a commission off the sale....waaaahhhhhh"

Google is a business. A business exists to make money. It is quite obvious they are not going to change their ways....no matter how many hash tags, tweets, and open letters are spread around.

Adapt or die.
 
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