Discussion in 'Offline Marketing' started by kimwow, Sep 21, 2009.
Does anyone have any ideas how I can offer joint ventures to a hair & nail salon? I appreciate it.
what kind of offer were you thinking offer?
Why hair and nail salons?
Not a bad idea, women always part with their money much more than man do.
First things first. Do you know anything about Hair/Nail salons? The Chain hair salons you can't do much with, but the locally owned ones you can do a simple JV with. How, you ask?
Well, Locally owned Hair salons rent out chairs to Cosmetologists(Hair Stylist & Nails), and Estheticians(Skin beautifiers).
So we approach the Salon tell them you will make a Website just for the Salon for FREE. The Stylists will have to pay for Bio / Appointment Pages. Thus your joint venture has begun. You can charge the Stylists a GOOD Fee for this, upwards to $49 a month per stylist if you supply a way to schedule appointments.
Just my way to this JV idea.
I'm trying to help my hair stylist get more business.
I must agree with you because that is totally true.... anything for beauty.
That's a great idea that I might consider. Thanks!
It's tough to get business for a specific person.. A salon with many clients is one thing, but seriously how much can one person pay..
The problem I have with the website idea above is, what are you really doing, creating a website that the only people that would go to are people who already go to the salon... I see no problem with selling websites or seo, I just think it would not bring in new business... If that is the angle you want to go to them...
Now there are a bunch of different angles, coupons, discounts you can email to their existing clients etc...
Salons are very location specific... no one is going to drive 45 minutes to get their hair cut...
What are you thinking about doing??
Women do not like to switch Hair Stylest much if at all. My wife has been going to the same one for about 10 years now. When the Stylist move store so did my wife.
Ok here is another idea that will help get some business. Run an ad stating
"Bring in your old Stylist's Business Card to receive a 10% discount from their Stylist Price."
It's trackable, able to run it from the web, no print cost unless ran in newspaper.
On that note, why not create autoresponder/email list for each stylist. The stylist tells their customer to sign up so that if the stylist ever moves, she'll still have the list of customers and can simply send out an email to HER list. Of course the shop owner might not like that idea. Same thing with realtors... they build their own email list, irrespective of the brand they are currently working under.
Helping her create an email list sounds good. I also was thinking of connecting her with a local restaurant. She can distribute the restaurant's coupons to her clients and the restaurant can give out her coupons to their customers. Hmm... not sure if I should charge them a one-time fee or ongoing commissions for this.
Why not you create and OWN the lists for both, or more, then charge for Footer Ads in Email blasts.
Create a custom twitter background and get them 1000-2000 targeted followers for a set price. Then offer to tweet specials with tweet coupons. The customers come in and give the code for their discounts. This will also build their email lists and the stylist can keep their twitter account whether they move from that salon or not. Of course this will only work in a decent sized area.
My Mom has owned a hair salon for 33 years. WOMEN WILL DRIVE 45 minutes to have their hair done!! And pay top dollar for it. I grew up in a very small rural area (pop. 2000) and my Mom has cleared 6 figures a year easy not counting her other stylists and nail girls for at least 20 years now. She now only works 2 days a week due to her arthritis, has the exact same clients every week, and makes $500+ a day.
My wife and I just moved back to the area and she is a massage therapist and we are going to be reopening the other side of the salon for massage and facials and doing a grand opening. We're in the process now of redoing the look of the whole salon and marketing it as a Grand opening. So I guess you could say I'm in this business now and there is a TON of potential with the beauty industry. I'll check back in once I've built a website for this and done some promotion. I really don't know how a website will help in such a small area but I'm getting creative and want to implement marketing that forces her clients to get online to take advantage of the benefits. That's why I like the Twitter idea because her clients will be forced to interact online if they want the twitter coupons. I guess you could say that I will be "training" the community to use what social media has to offer while promoting my offline consulting biz at the same time. WIll be an interesting case study for small market consulting.
Keep us updated on your progress op.
congrats and best of luck to you man.....
Yeah here are a couple things you can do.
Firstly, get them to put a box that allows people to write down their name and email to sign-up for a mailing list. The incentive is that they will get special access to coupons/offers/discounts from the store that they would otherwise not be able to get their hands on.
You can charge the salon to manage the list and send out a newsletter, and/or you can monetize the list yourself
Another way you can JV with salons is by pushing a CPA offer that converts with the same demographic. For example, you could pick a trial offer that has one of those coupon codes for discounted shipping.
After the customer pays for their haircut, you can have the salon give them a small card that has their special discount code.
This list of ideas isnt' just JV ideas, but here goes...
You can go to an online printer offering free + shipping biz cards or post cards - I think biz cards cuz you you get more (vistaprint is always promoting free stuff). Design a mini-billboard promoting first time customer visit discount or free sample (get something from hair product rep as a giveaway or discount). Give 3 cards to each client, tell them to put their name on the card (part of card design will be a place for their name) and to help you build your business by giving these out. They get a free something from you or a discounted something from you for every redemption. Make it good! The lifetime customer value of a new client is what the referral is worth.
Get the emails of every client - put a big sign on the station asking for their email info so you can blast announcements. Then coordinate w/hair products companies for specials or clinics or events of some kind.
Buy a Facebook ad - contain it to your city, age group etc. Their demographics are precise so costs can be contained. It's NOT the Google network so you should emphasize that FB has their own rules of ad publishing and you should review them closely just to be safe, but the upside is you're not doing "traditional" keyword research. You're doing "tribe" research - demographics and psychographics. Look for local women's groups for placement, events that attract the clients you seek.
Next, join MeetUp in your town, business networking groups. Become a student of Direct Response Marketing and learn how to make your phone ring/your appointment book sing! Focus on building a list of "interesteds" and "clients" that you can email or talk to via a community (think Facebook Fan Page, not Profile Page)
Look for JVs with complementary service providers: Example = weddings would have you partner with church/pastor/judge, photographer, florist, baker, wedding gown retailer, tux rental, limo, caterer, band, etc. Put together a huge newsworthy promotion "$5,000 Wedding Package for $2,000" kinda thing. Have everyone give a discount, pay part of the display ad. Make it expire and only offer 5. Then blast out the announcement on every FB wall in your town where brides or bridesmaids would read. That kinda thing done 4 times a year could fill your in-house list pretty fast.
Finally - remember that Givers Gain - find a way to give away something to people who can't afford or can't come to a salon. It's newsworthy, if they're older they may have children to be introduced to.
Hope this helps, good luck
If it were me, I'd tell them I could set up a free and simple way they could stay in contact with their customers (alert them of deals or appt. openings) and gain free exposure virally (explain viral concept if needed) for a once time fee of $250 - $500 (whatever you think people in your area will pay).
Then set them up a facebook fan page and teach them how to use it. There demographic is already on fb 24/7 might as well take advantage of it.
i know exactly how i work for one of the best business coaches in the world
Thanks, my mom is a haistylist and i am trying to help her get some extra clients.
can anyone recommend any unique twitter services to boost twitter followers by using a geographic filter?
If she can do a celebrity type hair style for example. Make an offer for a FREE haircut like this. Then, make a fb page and use FBML to get them to invite and snowball in your city.
She will give a free haircut but she will get loads of attention.
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