Hi guys, not sure if this is in the right section but thought it was most appropriate. I have an upcoming Skype interview with an online based company for a marketing internship position. I've already passed the first interview which was more of a general chat about their company and what sort of experience I have, but now they'd like me to tell them what I can do to help build brand awareness across the web and to market their products. What's thrown me off a little is that they said they already have SEO/PPC covered so they want to know what I can do outside of these things. From the first skype interview I got the impression I would mainly be blogging about their products and the niche that's involved, so I'd really appreciate any ideas people have that could go towards impressing them. Their site is going through a bit of a revamp and they want to do more than just sell products, instead be a place with valuable content that can nurture a community. What I've thought of so far is having a strong focus on creating videos due to the nature of their products, tutorials, demos, comparisons...that sort of thing. I also think that joining popular forums and interacting with useful and informative information would be a good idea, linking to their company homepage or product page where relevant. Also, improving their social media as it's currently lacking in my opinion. Contests, giveaways and incentives (in the form of small freebies/exclusive discounts) are a few things I've seen companies do effectively. So that's pretty much all I have so far but I'd really like to have some more creative ideas to offer as these are all well known strategies, but if you can suggest anything that I've missed that's considered important I'd love to hear it too. Thanks in advance!