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Its time for a new Page Rank debate

Discussion in 'White Hat SEO' started by areyouserious, Jan 20, 2009.

  1. areyouserious

    areyouserious Registered Member

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    My esteemed BHW members,

    I throw this question into the page rank debate.

    According to
    Code:
    http://www.sitepronews.com/pagerank.html
    and other sources I have seen (I am not saying its true, its just whats out there) It only takes four PR 6 links for your page to get a PR5.

    Assuming that is true; here is my question for debate...

    lets assume we get to pick the anchor text from the PR 6 page that links back to our site. I believe it should point to a page that is optimized for that specific anchor text, this way the optimized page would get the link juice and would ultimately get a PR of 5.

    Once this page gets the PR of 5 it would get more "love" from google. Now that our optimized page has a PR of 5 we link back to our sites index page so that the PR juice is passed onto the "main site".

    Would this raise the authority of the site overall (assuming you did this with several "money keyword pages" on your site, instead of having "PR" links just pointing to your home page?

    I believe it would, however I would love to hear other opinions.

    With that being said anyone want to comment on this Quote...

    "No word from Matt Cutts or Google yet on how exactly sites are targeted for Google?s change of opinion, or how a site can redeem itself (if it wants to do so, as PageRank seems to have no effect on rankings or Google search traffic). "

    Source for quote...

    Code:
    http://www.searchenginejournal.com/matt-cutts-confirms-paid-links-google-pagerank-update/5906/
    Seriously
     
  2. voodoo9437

    voodoo9437 Newbie

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    There may be many better uses of your time and resources than trying to acquire 4 pr6 links. Where are you planning to get the links?

    Also, if your navigation is set up correctly, you should already link back to the index (unless you are using nofollows on links back up the tree). In theory, your homepage should always have the highests PR.
     
  3. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    The PageRank algorithm is open to perusal. The dampening factors are minimal at best. In almost every empirical study ever done, the conclusion has been that PageRank can not be directly correlated to search engine rankings on the Google index. In almost all cases where there is a correlation, other factors can be easily identified. This has been true for at least the last 3-4 years.

    PageRank was the first rung on a ladder for Google. It failed the test of time. It is a metric for webmasters more than anything else. No holy grail here. There is nothing behind the curtain.
     
  4. shylesson

    shylesson Power Member

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    Isn't pagerank conditional as well? I mean sure you get a, but you also have to account for b, c, d.......number of links on the page, relevance, age??.....not sure, I'm confused by the game a bit myself.
     
  5. ddasilva

    ddasilva Registered Member

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    Whoever claims that four PR6 links to your site gives you a PR5 doesn't know what they're talking about. Page Rank is divided among all of the outgoing links on the particular page.... For example, if you have a PR6 link pointing to your site, but that PR6 page also has 115 outgoing links, then the total PR is divided among 115 different pages (including yours)...

    So having a PR6 link on a page with only 15 total outgoing links is going to be much more effective than a PR6 link on a page with 75 outgoing links. So it's impossible to say that you're automatically going to have a PR5 if you have four PR6 links without determining how many outgoing links are on the PR6 pages. Hopefully that makes sense...
     
  6. ipopbb

    ipopbb Power Member

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    Occupation:
    SEO & Innovative Programming
    Location:
    Seattle
    Home Page:
    Last year I made a website with 32,000,000 pages of topic specific content organized by categories and related topics. (not dmoz, but categorized meta search results)... 64 pages were indexed. 202,000 pages went into the supplemental indexes. 44,000 visitors per month by month 4. Blocked by search engines by month seven for too much traffic leeching. Peaked at $700/month in AdSense revenue when a bug made all other page links unclickable (best way to improve ad click conversion is to not offer any other options).

    7 month experiment. Cost $600 in VPS hosting and made about $1100 total. It was on a really good growth curve. It really demonstrated the value of very wide taxonomies of long tail content.

    All of the traffic came from google to 0 PR pages in the supplemental indexes.

    It is far easier to be on page 4 for a lot of words than it is to be on page 1 for 1 word. You will build traffic and make money faster playing a very wide "long tail" game.

    The trick is to do it in a way where someone else doesn't have the ability to turn you off if you grow too fast or become to visible.
     
  7. oldenstylehats

    oldenstylehats Elite Member Premium Member

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    The juice isn't evenly distributed across all links, but each link does reduce the amount of possible juice that can be divested across all other links. The more contextually relevant a link is to the general content of the page, including the anchor text of all other links, the more pull it has in receiving more distributable juice.

    Newer marketers may find it helpful to think of it this way:
    I have five oranges, a knife, and ten friends standing around me. Obviously, I don't have enough oranges to give each friend one. So, I say, "Well, I've known my friends Tom and Eric for 10 years, so I'll give them each a whole orange." That leaves you with three oranges to be given out to your eight other friends. So I say, "I met Ben, Chris, and Luke a few weeks ago, but they're pretty cool dudes and I like drinking beer with them. I think I'll give them each half an orange." So now, you've given out three and a half oranges to five friends. This leaves you with one and a half oranges to give to the remaining five friends. So I say, "Well, I've known John, Paul, George, Ringo, and Brian for quite a while, but recently they haven't been returning my phone calls, so I'm only going to give them a third of an orange." You've now divested all five oranges to your 10 friends in a way that reflects your relationship with them.

    In terms of search engines, there are a large number of factors that dictate the strength of that relationship of which contextual relevance has arguably become the most important player. How that relevance is quantitatively decided is part of the secret juju of Google, but, for all intents and purposes, can be considered very similar to how Google decides which AdSense ads to display given the content on a page.
     
  8. Matt Cutts

    Matt Cutts Registered Member

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    I have had sites set up with absolutely no links get a pr3 after 3 months. no pinging... nothing.