I've recently started getting into instagram and the more I learn about it the more I'm thinking "It can't be this easy". The more I research and understand this platform the easier it seems. - Pick a niche - Give your account a brand / personality / style - Post 3-6 quality images every day with relevant hashtags - Follow / unfollow users interested in your niche - Comment on images in your niche Then when you have a sufficient following you sell shoutouts. One of the leaders in the niche I'm in (millionaire motivationals) claims he has 6 accounts that together generate him $500k+ a year through affiliate "make money online" sales and shoutouts. With all the software available for instagram, it just seems too easy to scale up to be making some serious money. What am I missing? Surely it's not that easy? I would be very interested to hear from the instagram pros. How many accounts do you run, what's their following and how much do you earn from them?