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ISO Offline Advertising Ideas for Website

Discussion in 'Offline Marketing' started by Rookie999, Mar 8, 2012.

  1. Rookie999

    Rookie999 Registered Member

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    Does anyone have any experience with offline advertising to drive traffic to a website with a positive ROI?

    I have a decent size budget for advertising, and looking for advice as to where to spend it.

    Industry: real estate
    Audience: Local

    I have considered either billboards or TV.

    Any suggestions as to what offline medium works and how to create the ad content so it will drive traffic?
     
  2. boom1

    boom1 BANNED BANNED

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    local press is normally great for real estate, people scan it at the weekends
     
  3. nesterdwarf

    nesterdwarf Regular Member

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    Location:
    State of Misery...er, Missouri...
    Co-op saturation mailing...find 3-4 service businesses to share the cost with and increase the retention of the mailer.
     
  4. danieloath

    danieloath Newbie

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    Letterbox drop-offs in my experience fail epically.
    Really depends on the site itself and what it does EXACTLY, but if you approach real estate companies in your area, given you have good traffic to your site, you might be able to squeeze them enough to have a banner ad for them on your site for a monthly charge in the 3 digits. You could do that to a few local real estates before they start to get annoyed at you for conflicting ads. Throw a bunch of investor talk about expected turnaround and cost of marketing research in their face to convince them it's a good idea. It'd be better than adsense if you have that going. You could get $1200 a month or so out of it if your site it apt.