Is Weibo still worth using for marketing?

M

masterpro92

Newbie

Mar 15, 2022

12

1

• Friday at 9:21 PM

• #1

Does anyone here use Weibo for marketing purposes? If yes,

what kind of content or niche performs best there?

 

O

okelen

Newbie

Jun 30, 2026

17

3

• Monday at 9:49 AM

• #2

Short videos, trending topics, influencer collaborations, and relatable posts seems to perform better than generic promotional content.

 

M

merry92

BANNED

Jul 31, 2026

8

4

• Monday at 7:02 PM

• #3

Yeah, people definitely use Weibo for marketing. The stuff that crushes it there the most is entertainment, fashion, beauty, luxury, and tech , especially when brands jump on trending news, post fun short videos and eye-catching photos, and team up with big celebs or influencers.

 

Brucey9

Junior Member

Jun 21, 2026

187

48

• Monday at 8:55 PM

• #4

Yes, I think Weibo is still worth testing if your target audience is in China. From my experience, entertainment, lifestyle, travel, fashion, and tech tend to perform well. The key is localizing the content rather than simply translating your existing posts.