Is Ubersuggest lifetime subscription a great oportunity?

how do you have it for 120 dollar?

fuсk no, keyword planner and semrush are more than enough

It is a great deal.
Vastly underrated in my view. The keyword tool is among the best and the backlinks database starts being decent.
This is what you need for 90% of your SEO needs as a small editor. I got the Agency plan for myself.
I don't know for how long that lifetime deal will be in place as it is not sustainable on the long run. It's been 2 years they have been offering it. This is the main worry. If they can't manage to live with a monthly subscription, it will die someday. I saw they started adding monthly addons.

It would be a great opportunity if there is some assurance that they are going to be around for a long time.

Please understand that their lifetime subscription offer paints them into a corner because the demand for such a deal is fixed.

And once you have everyone who is interested in such a deal sign-on, where is the incentive for them to keep upgrading the product?

Compare this with a tool that charges you monthly.

They are under a tremendous amount of pressure to step up the quality of their tool and keep it updated.

Otherwise, they're going to starve the next month.

It really all boils down to incentives.

I'm not making any insinuations or suggesting that this is a good deal or a bad deal.

What I'm just focusing on are the incentives involved.

It will take lot of time for them to improve. So your plan is to keep waiting till then without buying ahref?

It is always a gamble when you get a lifetime deal.
If the tool is not able to move to a monthly model it will die someday.
If you bet on a winner you will make an amazing deal.

I prefer spending my money in buiding links than paying for expensive tools for marginal extra use. I mainly need a good keyword tool and a quick look at authority and backlinks for expired domains. Yeah Ahref and SEMrush are definitely better but they put some limits to their starter plans so you need to put a lot of money which could be used to level up seriously the authority of one of your websites. So even if Ubersuggest dies in 2 years, I already got my money back.

You are limited to 3 sites and 100 keywords per site for rank tracking.
Quickly you will run out of keywords you can track.
Then Neil patels bald head will start asking for more money.
I am using serpmojo android app to track more keywords. It's only 5$ per year.
Hope this helps.