Is Twitter Suitable for Beginners in Advertising?

guruto luther

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Not really. In my personal experience, Twitter is no longer a suitable platform for beginners to enter because it comes with numerous challenging difficulties.

The first major consideration is the limited space. Recently, with Twitter under new management, after rounds of reforms, I've noticed that Twitter's growth for new users has almost reached a plateau. It has shifted from an incremental market to a stagnant market, which implies that competition among advertisers will become even fiercer.

Consequently, I had to expand my team, hiring professionals with high-level expertise to produce my content. On one hand, this increased my financial pressure, and on the other hand, it raised my management costs. To address this, I brought in more login to assist me. With it, I can manage different team members' permissions, reducing my management complexity.

The challenges of Twitter advertising extend beyond limited space; visibility has also significantly declined. Just imagine, Twitter generates millions, even billions, of tweets daily. Many of my ads got lost in this sea of tweets, resulting in a significant drop in my ad returns.

In summary, now may not be the right time to venture into Twitter for advertising, as costs rise while returns diminish. Of course, if you have better suggestions or opinions, I would greatly welcome your comments and feedback below.
 
Twitter Advertising will just cost you money.

FB and Google Ads are still king.
 
You should start with small budget as a beginner. When you learn the basics, gradually increase the budget.
 
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