Is this your preferred tone in writing your web content?

I regularly receive orders on web content writing. By web content, I am referring to the content that you put on your main pages such as Home, Services (and its sub-pages), About Us, and so on.

I write web content from the business' or company's point of view by using the pronoun "we". I include call-to-action statements, such as a recommendation to contact via phone or email, to promote a sense of accountability and responsibility.

I'd like to seek your opinion on this. Do you find my approach in writing web content suitable to your target audience? Is there a specific niche where this approach may not be applicable? What do you think?

I'm asking this because if you think there's a better way t o write web content, I don't mind tweaking my approach.

Thank you for your responses.

I guess for a company you could write as we or you could write in the third person - XYZ company offered these services... Etc.

For a individual or a sole trader you could do I or third person.

I guess it depends on the message you are trying to give. Also lots of different tones you could write in - formal/informal, serious/qwerky.

I worked with a local writer recently on some projects and they spent a lot of time with the clients talking about the "voice" and what sort of impression they wanted to convey with the tone of text and so on.

So I guess it depends on the client.

davids355 said:

For a individual or a sole trader you could do I or third person.

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Hi, @davids355. This is correct, too. If the site owner is an individual who prefers to use the first person pronoun "I", then, "I" instead of "We" is the appropriate one to use. I also had some clients who asked me to use the first person pronoun because they're sole proprietors.

Thank you for sharing your thoughts.

There is also this funny approach to this. I have seen some websites doing this, don't have an example ready.

None sales kind of approach works better towards some people.

lawlesova said:

None sales kind of approach works better towards some people.

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Hi, @lawlesova. You're referring to not-so-sales-y type of web content? Overkilling it is not recommended. Soft-selling will do no harm, I believe.

iPresenceBiz said:

Hi, @lawlesova. You're referring to not-so-sales-y type of web content? Overkilling it is not recommended. Soft-selling will do no harm, I believe.

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Yes soft selling i think it depends on how professional your niche is.