Facebook only gives special treatment (low cpc or oCPM in this case) to ads that have high RS, meaning they want to deliver USEFUL service that resonates and responds well its respective target group.
It's quite a simple demand/supply concept, if a lot of people like your ads, they will engage it in large numbers, so Facebook has to lower your CPC so they don't break your budget, if your ads are irrelevant or straight up an eyesore, people will not engage and Facebook will charge bigger buck because the demand is low.
Plus, if it's that simple to save cost, people would just try to fake their identity EASILY to get cheap advertisement.