Is This Normal? 90 Days to Index Plus Sudden DR Increase

Hey everyone,

About 98 days ago I launched my personal business website. Almost immediately I started building a diversified set of links such as guest posts, PBNs, Web 2.0s, local directories, social bookmarks, and more. I used a mix of naked URLs, generic anchors like click here and read more, as well as some partial match keywords.

What really surprised me was that Google did not index the site at all. I submitted the sitemap through Google Search Console and repeated everything I normally do on other projects, but nothing happened. For context, my last site was indexed and appeared on search results in less than a week.

At first I thought something was wrong. Then I came across a comment here on BHW where someone mentioned that Google is now more strict with new websites. Exactly 92 days later the site finally appeared on Google, but only the homepage was indexed.

Now here is the interesting part.

While waiting I continued building links and tracking the Domain Rating using Ahrefs. I know Google does not really use DR for rankings but I just needed something to show the links were working. Around day 60 the DR was still around 0.8.

Then about 36 days later the DR suddenly jumped from below 1 to 30. I was blushing but also very confused.

So I am asking:

1. Is it now common for new sites to take over 90 days before being indexed?
2. What could explain such a big increase in Ahrefs DR after staying low for so long?

Has anyone experienced something similar? I would appreciate your thoughts and insights.

its a fresh domain or has a history??

javadth said:

its a fresh domain or has a history??

Click to expand...

It's fresh.

Anything Google is not surprising anymore.

If they could mess up with white hat aged sites, then nothing is impossible with sites on fresh domains.

adeniyi faith said:

1. Is it now common for new sites to take over 90 days before being indexed?

Click to expand...

More likely not normal than normal. Poor and expensive indexing is usually a sign of low-quality content. It's best to check Google Search Console first.

adeniyi faith said:

2. What could explain such a big increase in Ahrefs DR after staying low for so long?

Click to expand...

You should also take a look at the new backlinks. Most likely, it's just backlink spam for promotion—there's been a lot of that lately.

adeniyi faith said:

1. Is it now common for new sites to take over 90 days before being indexed?
2. What could explain such a big increase in Ahrefs DR after staying low for so long?

Click to expand...

the days when google indexed quickly on a few links
are long gone .

What type of content on site? Is it complete AI?

I'm working on a .uk.com TLD as a genuine project, not a PBN. I know it's considered a second-tier domain, but I'm running into an issue where Google Search Console shows "quota exceeded" even on the very first URL submission. Has anyone faced something similar and actually found a solution?


I'm trying to get this .uk.com domain indexed properly. I've already improved the on-page work, internal linking, and server speed. I’m looking for a real fix if anyone has one. Thanks in advance!

Google is definitely slower with fresh domains now so 90+ days isn’t rare. The DR jump usually means Ahrefs finally picked up and recalculated your link batch. Nothing unusual here.