subster
Elite Member
- Apr 5, 2008
- 2,158
- 1,609
Hi there,
i just got the job to overwork our adwords campaign, because it costs to much and generates just a few sales.
We have an online shop with about 2,000 Products. I have a budget of 50 Bucks a day. The building of the campaign was a buttplug-like pain in the ass... Here is what i've done. Please review over it and tell me if it is good. My goal was not traffic, my goal was to generate targeted "buyready traffic" - optimized for conversions.
1. I listed all brands.
2. I listed all products of the brand
3. I created a list for each brand, filled with the brandname (and some variations) and all productnames.
4. I pushed the list into a keyword mixer to have the buyready keywords in it like {buy|purchase} productname or productname {onlineshop|online shop| shop|store}. No, I am no dumbass, I did not use spintax in adwords.
5. I created a campaign for each brand with the generated keyword combos as phrase match - but not one without a buying keyword in it. For example Not "brandname", but "buy brandname" "brandname online shop" and so on.
Pretty much of them have a low search volume, some have good and often about the half has none.
The adcopies are made after the AIDA principles, but are saying clear that it is about to buy the product and not about an information resource about it.
Do you think this is a good strategy? Please mention i work exlusively with phrase match - is this a mistake?
Thank you all.
i just got the job to overwork our adwords campaign, because it costs to much and generates just a few sales.
We have an online shop with about 2,000 Products. I have a budget of 50 Bucks a day. The building of the campaign was a buttplug-like pain in the ass... Here is what i've done. Please review over it and tell me if it is good. My goal was not traffic, my goal was to generate targeted "buyready traffic" - optimized for conversions.
1. I listed all brands.
2. I listed all products of the brand
3. I created a list for each brand, filled with the brandname (and some variations) and all productnames.
4. I pushed the list into a keyword mixer to have the buyready keywords in it like {buy|purchase} productname or productname {onlineshop|online shop| shop|store}. No, I am no dumbass, I did not use spintax in adwords.
5. I created a campaign for each brand with the generated keyword combos as phrase match - but not one without a buying keyword in it. For example Not "brandname", but "buy brandname" "brandname online shop" and so on.
Pretty much of them have a low search volume, some have good and often about the half has none.
The adcopies are made after the AIDA principles, but are saying clear that it is about to buy the product and not about an information resource about it.
Do you think this is a good strategy? Please mention i work exlusively with phrase match - is this a mistake?
Thank you all.
