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Is this is a good adwords strategy?

Discussion in 'Adwords' started by subster, Apr 22, 2011.

  1. subster

    subster Elite Member

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    Hi there,

    i just got the job to overwork our adwords campaign, because it costs to much and generates just a few sales.

    We have an online shop with about 2,000 Products. I have a budget of 50 Bucks a day. The building of the campaign was a buttplug-like pain in the ass... Here is what i've done. Please review over it and tell me if it is good. My goal was not traffic, my goal was to generate targeted "buyready traffic" - optimized for conversions.

    1. I listed all brands.
    2. I listed all products of the brand
    3. I created a list for each brand, filled with the brandname (and some variations) and all productnames.
    4. I pushed the list into a keyword mixer to have the buyready keywords in it like {buy|purchase} productname or productname {onlineshop|online shop| shop|store}. No, I am no dumbass, I did not use spintax in adwords.
    5. I created a campaign for each brand with the generated keyword combos as phrase match - but not one without a buying keyword in it. For example Not "brandname", but "buy brandname" "brandname online shop" and so on.

    Pretty much of them have a low search volume, some have good and often about the half has none.

    The adcopies are made after the AIDA principles, but are saying clear that it is about to buy the product and not about an information resource about it.

    Do you think this is a good strategy? Please mention i work exlusively with phrase match - is this a mistake?

    Thank you all.
     
  2. skohh

    skohh Regular Member

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    What you are doing here is buying data... Scale the winners, kill the losers... PPC is all about collecting data and optimizing your campaigns.

    I realize this is short. But that's how I understand how to optimize PPC campaigns.

    another quick tip... create two accounts if you can... one account for the winner / optimized keywords (increased quality score) the second for the testing / collecting data.

    Hope I've helped.
     
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    Last edited: Apr 22, 2011
  3. subster

    subster Elite Member

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    Thanks for the tip. Sounds good - I will keep track of it.
    But for the beginning - Do you think this strategy is good?
     
  4. skohh

    skohh Regular Member

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    I think you have the big picture... it's hard to tell what the outcome will be... PPC is one of those things you have to really master... collect data and tailor create your campaigns to it...

    I'm really not an expert at PPC but test...test...test..

    from what I understand about phrase match is that you won't get the broad reach you will get and will target more related searches to your campaing... typically when doing ppc you go broad and scale the winners that turn profitable.

    Again, I'm no expert but from the sounds of it you hve a sound plan...

    one more tip...

    PPC campains either do one of the following..

    BIG GAIN
    little gain

    BIG LOSS
    little loss

    kill the little losses - scale the little gains...

    Just got this from a webinar I was on from a super affiliate.

    Hope this helps.
     
  5. adsterhome

    adsterhome Regular Member

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    I think your strategic would work. You should have to concentrate on choosing which products are most profitable
     
  6. johnwoo

    johnwoo Power Member

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    i think the strategy is perfect. Just require some testing and experiemnts.
    Good luck buddy
     
  7. carlito

    carlito BANNED BANNED

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    using brands in adwords as keywords can get you into trouble be careful
     
  8. nable153

    nable153 Newbie

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    Your keyword strategy does sound okay, however it sounds like you're spending a whole lot of time focusing on your keyword list when really your keyword list is only a small part of the picture. Here are some of the most important things you need to focus on:

    - Make sure you've got adwords conversion tracking installed. Google Analytics is obviously a must but having adwords conversion tracking means that you're able to track conversions down to the search query level (not just keyword level) right inside the interface, making optimization much less painful.

    - Molest the search query reports REAL good. having an extensive keyword list is good but you'll soon find that 99% of your keywords just won't convert. by having adwords conversion tracking set up, you'll be able go into your search query reports (after about 50 clicks worth of data)and see the exact search engine queries that are converting for you. At this point i'd recommend creating a new campaign labelled "high converters" for you to throw all of these high converting search queries into (on exact match) with a high daily budget cap to really milk these high converting terms.

    - ad copy is the most important thing here. you want to create copy that generates high CTRs to boost your quality score (via the use of strong incentives such as free/fast delivery, discounts etc. as well as ensuring your keywords are witihn the heading AND description line), but also qualifies your traffic as much as possible (via the use of pricing for each product to ensure they're happy with the price before wasting one of your click).

    - NEGATIVE keywords. the key to any conversion-focus adwords campaign is negative keywords. if you're running an ecommerce site, add negative kewords such as "courses", "training", "jobs", "free", etc. you can also use your seach query report to find high volume but low converting search queries and set these as negatives.

    Hope this helps mate. let me know if you've got any questions.
     
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  9. adsterhome

    adsterhome Regular Member

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    Quite agree with this tips. Thank you too !
     
  10. nable153

    nable153 Newbie

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    anytime!
     
  11. Topher

    Topher Registered Member

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    I opt out of the display network under campaign settings as they don't convert well for me.

    If you haven't already upload a product feed to google shopping (froogle, base, merchant or whatever it is called now). Connect your adwords account and google shopping account, then create a product extension for each campaign. This will list your products from google shopping in your adwords ad. If you need help with this, search for "adwords product ad extension".

    Work on getting your quality score up for your keywords and kill those that don't convert. The higher the QS the lower the cost and better placement you get.
     
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  12. carlito

    carlito BANNED BANNED

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    interesting
     
  13. adsterhome

    adsterhome Regular Member

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    Nice tips, quite agree !
     
  14. mackdesi

    mackdesi Registered Member

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    I would suggest you use keywordspy and find out what your competitors are doing.
     
  15. VIC SEO

    VIC SEO Elite Member

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    Yes , this strateg may work , yes go ahead well planed one , I wish you success in adwords.
     
  16. ProMax

    ProMax Newbie

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    Great tipps. Thanks!
     
  17. ContentCreation

    ContentCreation BANNED BANNED

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    go broad! :)
     
  18. waimeng00

    waimeng00 Junior Member

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    The budget you have, $50 per day is far too less to test out 2000 products that you have.
    You will need to have more budget, or you should test less product.

    Otherwise, you will end up making wrong decision, such as making a mistaking in kill the "profitable" products. Eg:
    These are 3 different scenario that may happen to you, after you spend $10 on product A.

    Scenario 1:
    You stop advertising on product A. You loss $10.

    Scenario 2:
    You continue advertising on product A, you spend $15, and make a sale.
    You gain $15 profit.
    You keep on advertising on this product, you spend $150, and you will gain $150 profit.

    Scenario 3:
    However, I know this situation may happen too.
    You continue advertising on product A, you spend $60, and not making a single sale.
    You loss $60.

    This is so call pay per click advertising. You need to spend more to earn money.
    They more you spend, they more you earn.
    If you also be, the more you spend, the more you loss.

    You are the one who are making decision in the end.