Is this a good keyword?

Oi.

I am in the process of finding a good keyword/niche for an Amazon review site I want to make.
I am not very good with SEO or ranking in general, so I want to benefit from an easy keyword (don't you all?). I am aiming for low search volume and low competition. I have found one that seems interesting, but I would like some second opinions on it. Here is a screendump from Market Samurai:


Top site is Amazons own category page, second seems to be a competitor with second to none backlinks. and then down the road we have general niche related authority pages and a YouTube video..

Do you guys think that this is rankable for a newbie like me?

It looks easy with that info that MS shows, but its a little bit strange, how come the top 1 is amazon and has a DA of 17?

No idea. Ideally I want to rank first for the keyword. Is it doable to knock of Amazon from the first place?

you should do a lot of checks, it looks like your DA metric from MS is not accurate. Try to use MOZ bar, or keywordrevealer (they have a free limited account)

i have to say choosing the keyword is not easy, first, you should ensure the keyword has a good rank in google, second, the keyword must show what you site is, but there is aslo some easy way to help to sure the keyword, one, you can analyze your competitor's keywords, then according to your site content to select keywords, two, do some keywords by yourself, but you must do much backlinks to sure the keywords have a good rank. fighting